Search results “Brand key unilever model”
Brand insight: Unilever and London Business School
Unilever’s global chief marketing officer Keith Weed talks brand positioning and purpose with London Business School’s Nader Tavassoli Subscribe on YouTube: http://bit.ly/lbsyoutube Follow on Twitter: http://twitter.com/lbs
Brand Key Module
Brand Key Module for Positioning For More Videos: www.brandimage.com.pk
Views: 6400 Dr Faraz Alam
Brand Key Model MIO
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Views: 322 rubensteincomm
Unilever: When British Soap Meets Dutch Margarine
You can dive into the world of science and math by solving fun puzzles with Brilliant.org; visit this link to get a free trial and -20% off your premium subscription: https://brilliant.org/businesscasual/ Support us on Patreon to get early access to our future videos: https://www.patreon.com/business_casual Join us at our subreddit and on social media: Reddit: https://reddit.com/r/businesscasual Facebook: https://www.facebook.com/business.casual.yt Twitter: https://twitter.com/BusinessCasual0 37th video of the Behind the Business Series. Unilever is a Dutch-British transnational consumer goods company co-headquartered in Rotterdam, Netherlands and London, United Kingdom. Its products include food, beverages, cleaning agents and personal care products. Unilever owns over 400 brands, with a turnover in 2016 of over 50 billion euros, and thirteen brands with sales of over one billion euros: Axe/Lynx, Dove, Omo, Becel/Flora, Heartbrand ice creams, Hellmann's, Knorr, Lipton, Lux, Magnum, Rama, Rexona/Degree, Sunsilk and Surf Unilever was founded in 1930 by the merger of the Dutch margarine producer Margarine Unie and the British soapmaker Lever Brothers. During the second half of the 20th century the company increasingly diversified from being a maker of products made of oils and fats, and expanded its operations worldwide. Under the kind patronage of Dan Supernault and Samuel Patterson.
Views: 163411 Business Casual
Female Leaders in Sales at Unilever
"The emotional intelligence and quality of communication that women bring can really turn around a power game at negotiation table into a constructive, collaborative mind-set”.. says Vera Markl-Moser, Sustainability Director Customer Development in Unilever. Listen to Teresa, Ayla, Simone and Vera’s stories: why they are passionate about sales (considered a man’s world) and what they, as women, bring to the table. Find out more about exciting opportunities in sales at: http://bit.ly/2lR8qdA
Views: 4513 Our Unilever
The Unilever Sustainable Living Plan: making progress, driving change.
Unilever CEO Paul Polman introduces the progress made by the Unilever Sustainable Living Plan in 2013 and sets out key focus areas for 2014.
Views: 33349 Unilever
David Aaker: The Anatomy of a Signature Story
What are the four elements of an effective signature story? David Aaker, the Vice-Chairman of Prophet Brand Strategy and Professor Emeritus of Marketing Strategy at the Haas School of Business, is the winner of four career awards for contributions to the practice and science of marketing, the most recent being named to the NYAMA Marketing Hall of Fame. He has published over 100 articles and 17 books that have sold well over one million copies and include Strategic Market Management, Building Strong Brands, Brand Leadership (co-authored), Brand Portfolio Strategy, From Fargo to the World of Brands, Spanning Silos, Brand Relevance, and his latest book Aaker on Branding. Aaker has won awards for the best article in the California Management Review and (twice) in the Journal of Marketing. A recognized authority on brand strategy, he has been an active consultant and speaker throughout the world. A columnist for AMA’s Marketing News, he regularly blogs at davidaaker.com and LinkedIn. Aaker holds a BS in Management from Massachusetts Institute of Technology, an MS in Statistics from Stanford University, and a PhD in Business Administration from Stanford University.
What is BRAND ARCHITECTURE? What does BRAND ARCHITECTURE mean? BRAND ARCHITECTURE meaning - BRAND ARCHITECTURE definition - BRAND ARCHITECTURE explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. SUBSCRIBE to our Google Earth flights channel - https://www.youtube.com/channel/UC6UuCPh7GrXznZi0Hz2YQnQ Brand architecture is the structure of brands within an organizational entity. It is the way in which the brands within a company’s portfolio are related to, and differentiated from, one another. The architecture should define the different leagues of branding within the organization; how the corporate brand and sub-brands relate to and support each other; and how the sub-brands reflect or reinforce the core purpose of the corporate brand to which they belong. Often, decisions about brand architecture are concerned with how to manage a parent brand, and a family of sub-brands – managing brand architecture to maximize shareholder value can often include using brand valuation model techniques. Brand architecture may be defined as an integrated process of brand building through establishing brand relationships among branding options in the competitive environment. The brand architecture of an organization at any time is, in large measure, a legacy of past management decisions as well as the competitive realities it faces in the marketplace. There are three key levels of branding: Corporate brand, umbrella brand, and family brand – Examples include Virgin Group and Heinz. These are consumer-facing brands used across all the firm's activities, and this name is how they are known to all their stakeholders – consumers, employees, shareholders, partners, suppliers and other parties. These brands may also be used in conjunction with product descriptions or sub-brands: for example Heinz Cream of Tomato Soup, or Virgin Trains. Endorsed brands, and sub-brands – For example, Nestle KitKat, Cadbury Dairy Milk, Sony PlayStation or Polo by Ralph Lauren. These brands include a parent brand – which may be a corporate brand, an umbrella brand, or a family brand – as an endorsement to a sub-brand or an individual, product brand. The endorsement should add credibility to the endorsed sub-brand in the eyes of consumers. Individual product brand – For example, Procter & Gamble’s Pampers or Unilever's Dove. The individual brands are presented to consumers, and the parent company name is given little or no prominence. Other stakeholders, like shareholders or partners, will know the producer by its company name. Procter & Gamble is quoted by many authors as the antithesis of a corporate brand (Asberg and Uggla, Muzellec and Lambkin, Olins). "However, this situation changed in 2012. After more than 150 years of invisibility of the organization for consumer, the brand developed corporate brand promise during the 2012 Olympic games. Commercials are aired on television around a message thanking all the "moms". In addition, each of their products is associated with the brand "PG" in advertisements for products. A recent example of brand architecture in action is the reorganization of the General Motors brand portfolio to reflect its new strategy. Prior to bankruptcy, the company pursued a corporate-endorsed hybrid brand architecture structure, where GM underpinned every brand. The practice of putting the "GM Mark of Excellence" on every car, no matter what the brand, was discontinued in August, 2009. In the run-up to the IPO, the company adopted a multiple brand corporate invisible brand architecture structure. The company's familiar square blue "badge" has been removed from the Web site and advertising, in favor of a new, subtle all-text logo treatment. Structuring a company brand portfolio can involve choosing a strategy based upon a number of variables, including the business strategy, market trends, competitive tactics, and sources of growth and profit. Often marketing mix modeling is used to help understand the role of brands in a portfolio, and how they support or cannibalize one another. A strong parent brand can be leveraged across multiple sub-brands to help maximize Return on Marketing Investment. Managing brand architecture to maximize shareholder value can often include using brand valuation model techniques.
Views: 2446 The Audiopedia
Only responsible companies will succeed long-term: Harish Manwani, former Unilever COO
This year's keynote speaker at Global INSEAD Day in Singapore was Harish Manwani, former COO of Unilever. The theme of the event was "Business as a Force for Good", and this seems appropriate in light of Mr. Manwani's passionate TED talk "Profit isn't always the point", which has received more than one million views online. Harish Manwani joins us to discuss this urgent theme as well as his extraordinary career.
Views: 2331 INSEAD
Ecosperity 2017: Unilever's Paul Polman on the SDGs
In this video interview, Unilever CEO Paul Polman talks to Eco-Business about what the Sustainable Development Goals mean to him. Key points from the discussion: * Why gender equality and partnership are the most important SDGs to him. * Why it is synergy between businesses is crucial to creating a sustainable future. * Why it is important to align business models with the SDGs.
Views: 1093 Eco-Business TV
The Unilever story: Citizenship and social impact
Leena Nair, Chief HR Officer at Unilever, explains the benefits of purposeful leadership and putting sustainability at the center of a business model. Experience Deloitte’s Human Capital Trends research like never before: Access the new app here: https://hctrendsapp.deloitte.com/.
Views: 905 Deloitte US
Hindustan Unilever ने कैसे अपने Product को 65 लाख दुकानों तक पहुंचाया | Dr Vivek Bindra |
In this video Dr Vivek Bindra talks about Distribution Network in your Business. He talks about Hindustan Unilever Limited which is a foreign company, can do business in large scale in India then why not Indian company achieve large scale business. To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation. Dr. Vivek Bindra is the best Leadership Trainer, facilitator, coach and Leadership guru, and a leading Leadership doyen and expert. Mr. Bindra can be contacted for the best Leadership trainings, he is also the best Leadership guide, coach and mentor and a master motivator. Dr. Bindra is a master Leadership strategist and a Leadership manager. Dr. Bindra is a good Leadership expert. Mr. Vivek Bindra is an effective Leadership skills enabler, he trains you on the art of how to have better motivation, develop better Leadership skills, importance of Leadership, why is it good to have motivation, why motivation is important in the workplace, why is it good to have motivation, why improve Leadership skills, Why is motivation important for college students, How to sustain your motivation to study, How to sustain your motivation at work, How to sustain your motivation in college, Leadership Hindi speaker, Leadership Hindi video, Leadership Hindi videos for success, best Leadership Hindi video, corporate speakers, best corporate speakers, famous corporate speakers, business, speakers. Best business speakers, Leadership business speakers, great business speakers, Leadership speakers about life, Leadership speakers about bullying, Leadership speakers for success, Leadership speakers for success in Hindi, Leadership speakers for business, Leadership speakers for college ,students, Leadership speakers for students, Leadership speakers for women, Leadership speakers for teenagers, Leadership speakers for youth, Leadership speakers for life, Leadership speakers athletes, Leadership speakers in India, Leadership speakers in Hindi, Indian Leadership speakers, Indian Leadership speakers in Hindi, top Leadership speakers in India, best Leadership speakers in India, Leadership speakers on leadership, Leadership speakers on life, Leadership speakers of India, Leadership speakers on education, best Leadership speakers of all time, Leadership speakers success, Leadership speakers videos, Leadership speakers women, Leadership Hindi speaker, Leadership Hindi video, Leadership Hindi videos for success, best Leadership Hindi video, corporate speakers, best corporate speakers, famous corporate speakers, business speakers, best business speakers, Leadership business speakers, great business speakers, Leadership speakers about life, Leadership speakers about bullying, Leadership speakers for success, Leadership speakers for success in Hindi, Leadership speakers for business, Leadership speakers for college students, Leadership speakers for students, Leadership speakers for women, Leadership speakers for teenagers, Leadership speakers for youth, Leadership speakers for life, Leadership speakers athletes, Leadership speakers in India, Leadership speakers in Hindi, Indian Leadership speakers, Indian Leadership speakers in Hindi, top Leadership speakers in India, best Leadership speakers in India, Leadership speakers on leadership, Leadership speakers on life, Leadership speakers of India, Leadership speakers on education, best Leadership speakers of all time, Leadership speakers success, Leadership speakers videos, Leadership speakers women, Leadership speech in Hindi, Leadership speech for students, Leadership speech about life, Leadership speech about dreams, Leadership speech confidence, Leadership speech college, Leadership speech coach, Leadership speech education, Leadership speech for success, Leadership speech for success in Hindi, Leadership speech for students in Hindi, Leadership speech for success for students, Leadership speech from movies, Leadership speech guru, Leadership speech in Hindi, Leadership speech in English, Leadership speech in Hindi for success, Leadership speech in Hindi. Why is Leadership important for college students, How to sustain your Leadership to study, How to sustain your Leadership at work, How to sustain your Leadership in college, Leadership Hindi speaker, Leadership Hindi video, Leadership Hindi videos for success, best Leadership Hindi video, corporate speakers, best corporate speakers, famous corporate speakers, business, speakers. Best business speakers.
The Unilever Foundry: Consumer Insights & Discuss.IO Case Study
The Unilever Foundry: Consumer Insights & Discuss.IO Case Study Through Unilever Foundry, Unilever’s CMI department partnered with online qualitative research company Discuss.IO. This was to help them gather insights from consumers at a local level in a fast and effective way. The Unilever Foundry is our platform for start-ups and innovators to engage, collaborate and explore business ideas with Unilever and our 400+ brands. Through the Foundry, start-ups can view and apply to address briefs from our brands and functions; apply for business mentorship to get valued guidance and advice from across our business, or register to attend events across the world. We are on a mission to transform the Unilever growth model to make sustainable living commonplace by collaborating with innovators. The platform is the entry-point for start-ups and entrepreneurs seeking to connect with Unilever. Our objective is to build and cultivate strategic partners for the future, with Unilever as a partner of choice. Whether you’re an established start-up ready to scale up, a Creative, Designer or Inventor there are many ways for us to collaborate. FIND OUT HOW HERE: foundry.unilever.com Explore our briefs: https://foundry.unilever.com/briefs Register for our upcoming events: https://foundry.unilever.com/events Create a profile: https://foundry.unilever.com/signup If you’d like to see more content like this, make sure to SUBSCRIBE! http://bit.ly/2fKNYLs Follow us on Twitter: http://bit.ly/2f84VvH Follow us on LinkedIn: http://bit.ly/2foksqn
Views: 2602 The Unilever Foundry
Unilever case study
Unilever case study- AXE and DOVE. 1-what makes personal marketing work? why are Dove and Axe so successful at it? 2- can the company take personal marketing too far? Explain. 3- Is there a conflict of interests in the way Unilever markets to women and young men? Is it undoing all the good that might be done in the “Campaign for Real Beauty” by making women sex symbols in Axe ads? Discuss.
Views: 375 Siddharth Raj
Rahul Welde - Unilever
Rahul Welde, Vice President - Media at Unilever for the Asia, Africa, Middle East and Turkey, talks about key issues concerning advertisers.
Views: 666 Marketing Magazine
How To Build A Brand | Create an International Brand | Sammy Blindell
http://www.howtobuildabrand.org/ Create an International brand that works across cultures to ensure your growth strategy can expand on a global scale. Find out more on our website or become a fan at facebook.com/BrandExpertTips. We have received a fantastic question about positioning a brand to work globally from Andrea Sangster of Copy Made Simple, who has asked: "How do I create a Global brand that attracts clients in other countries, whilst at the same time ensuring I don't offend or alienate people in other languages and cultures?" What I would say Andrea is that it is very rare for a service-based business to appeal to absolutely everybody and in most cases this applies to product based businesses too. You will naturally have clients you predominantly want to target and who your offer will be more attractive to, whether that is based on gender, age, location, job, company position, their personal financial position, price of your product/service, etc... the list goes on. However, once you have considered very carefully who your target client is you are naturally going to alienate certain people from your proposition. In fact, I would urge that you do so to ensure you are focusing your time and energy delivering to the people who are going to reward you the most for your service or product! Once you have completed this exercise you will then know what other cultures, if any, you want to target. The key is to create a brand that not only positions you as the market leader you are now, but to also create your logo and branding with the future in mind. This way you will start to attract the clients now that you would otherwise have to wait three years to attract if you don't think about this for 3 years. If you know you want to target clients in Spain within the next 6-24 months then you need to ensure your brand not only appeals to your UK target audience, but that it also appeals to a Spanish client too. For example, you may want to incorporate a colour from the flag of the country you want to target. By doing so, you will start to attract Spanish customers straight away because your brand has set the intention! However, if you want to appeal to one audience first and then grow your brand into other countries, you will need to look at your proposition in greater detail -- ideally with the support of a reputable branding agency such as ICE Innovation. If you do want to create a brand that appeals to an audience on a global scale, I would suggest you look to the biggest global companies who are already doing it and model what they have already invested millions of pounds into researching. You only have to look at PayPal, Facebook, Ford, Twitter, Dell, Expedia, Unilever, Sky and Hilton Hotels to see that the colour theme here that works globally is blue. There are many reasons for this, blue being calming colour is one of them. Blue can be strong and steadfast colour or light and friendly. Almost everyone likes some shade of the colour blue. Blue conveys importance and confidence without being sombre or sinister, hence the power suit of the corporate world and the uniforms of many police officers. Long considered a trusted corporate colour, blue, especially medium and darker shades, is associated with intelligence, stability & unity. Lighten that blue and you'll make it more cool, calm, clean, and limitless. You also need to consider the language that is used across cultures. You can translate your strapline word for word as an example, but will the context mean the same thing when it is translated? In this instance I would very highly recommend that you speak to a reputable translation company such as Network Languages - http://www.networklanguages.com/ Creating a global brand or a brand that will work cross culturally needs a solid brand strategy for growth. Check out the full article that accompanies this video and see other related blog posts at: http://www.iceinnovation.co.uk/blog/branding/positioning-a-brand-to-work-globally For further help or advice, please get in touch with our friendly team at [email protected] If you like what we do here, you may also like to join us on Twitter, Pinterest and Facebook, where we share daily video tips on branding, website design, communications strategy, marketing, video marketing, online marketing, success case studies, brand horror stories, business growth tips, etc... You can find these at: www.facebook.com/BrandExpertTips www.twitter.com/BrandExpertTips www.pinterest.com/BrandExpert/Tips Take care and we shall very much look forward to seeing you there too!
Views: 1511 How To Build A Brand
Unilever's Heather Mitchell on how PR firms can develop big brand ideas.
Unilever Hair Care VP of PR and social media Heather Mitchell talks to the Holmes Report at Cannes Lions about how PR firms can develop big brand ideas, by focusing on the conversational, "hashtag" element of campaigns.
Views: 423 Holmes Report
Nestlé in 90 seconds
Discover how by keeping a keen eye on its distribution strategy and competitors, Nestlé, the health and wellness brand on every Filipino’s breakfast table successfully grows with the consumer. Connect with us: www.nielsen.com/apac
Views: 6250 Nielsen
Brand execution: Phases of Strategic Brand Development
Click Here To See More From This Expert: http://www.docstoc.com/video/102014785 Sasha Strauss is the Managing Director at Innovation Protocol (innovationprotocol.com). Docstoc has over 20 million business and legal documents to help you grow and manage your small business and professional life. Thousands of how-to articles and videos, with fresh content uploaded daily. Attorney reviewed documents to save you time and money. Try Docstoc Premium today! http://www.docstoc.com/premium
Views: 16163 docstocTV
##https://www.unilever.com/ Tapping Rural Markets By [http://EzineArticles.com/expert/Aditya_Shakalya/830371]Aditya Shakalya Villages and towns in India are like those shops carrying rare products that are overlooked by buyers for the more obvious, flashier ones but if they discover and reflect back they will find that quaint little store with all that they desire. The density of like-minded people in a small 10 Km town sharing similar tastes and aspirations is just mind boggling. Even the affluent heavyweights of the town take pride in buying their favorite Indian food items from a well known vendor who has been running his shop on a hand cart for generations and makes so much money that it would force various enterprises to seriously reconsider their business model. Groceries are still bought from Mom & Pop stores at a price much lesser than that at an Urban Mega Mall with great privileges like buy now-pay later and home delivery available to loyal customers (read as I have known your dad since he was a kid, I know you will pay). These places inherently realize the importance of quality of service and the product. Some shopkeepers will even oblige giving you things from their house (generally located above the shop) at 12 in the night if one is in dire need. Now who does that? A lot of the famous ones have grown their businesses, even outside the town, not on the basis of packaging or store design or even modern branding but purely by word of mouth stemming from the high quality product (essentially every sweet maker sells the same products but only one shop, not necessarily the biggest one, has a line of people waiting for its products) and the way the shopkeeper engages with the customer. Now this is where branding companies can make a difference. There is tremendous potential in the products to reach and strike a chord with the customers in various T2, T3 and even T4 cities across the country along with numerous pockets in the big cities the need is to convince and bring these providers to the 21st Century and make them realize the importance of being known, creating a bigger customer base and addressing the people in the language they understand. I wonder if Haldiram had stayed low key without taking that next jump or had done it reluctantly and moved one step forward and two backward, would we have had any export worthy brand today that feeds so many NRI's all over? A thing unique to the business community in small towns is that they are open-hearted, both with the recommendations and criticism. If you can help them expand with some proactive thinking while understanding their unsaid requirements and keeping their costs under control, BUT if you leech on them and screw it up to get a onetime gain, then there is no way that you will get a single paisa business in that region. Reputation spreads faster than fire in small towns. P&G and Uniliver know for a fact that they can win the country's customers by selling what the small town people vie for-detergents and soaps. But the buck pretty much stopped here for the big ones. If you search for the rich people in the district, most make unglamorous things but things that small towners use very frequently. Things like Nylon ropes, plastic products, cheap and durable kitchenware, affordable clothing is what the people need and due to lack of quality and options they settle for substandard products. Now if the marketers can solve this desire without going overboard with additional costs being transferred to the customers, there is no reason for them to not become the leading product distributor in the surrounding regions. There is so much to write, so much to uncover, rediscover in these places, it is about time some smart people pay attention to the market instead of running where everyone is heading. To sum it all up succinctly, villages in India are like those conservatively dressed, horn rimmed glasses sporting female librarians, you need to spend time with interest to gauge the real potential, you'll be pleasantly surprised. The author of this article is the director at Qbic - Brand Consulting India [http://qbic.in/] Article Source: [http://EzineArticles.com/?Tapping-Rural-Markets&id=5510120] Tapping Rural Markets
Views: 349 farrukh ahmed
Conversations with Thought Leaders featuring Benjie Yap
Mr. Benjie Yap, Unilever Philippines Chairman-CEO, 2015 Agora Awardee for Outstanding Achievement in Marketing Management talks about sustainability and Unilever Sustainable Living Plan (USLP). “We want to make sure that our core businesses are able, to not just be good for business, but also good for the society. We believe that it’s a more sustainable way of running a business in today’s volatile, uncertain, complex, ambiguous (VUCA) world.”
कितनी बड़ी है E-Commerce Industry | Case Study | Dr Vivek Bindra
In this video Dr Vivek Bindra talks about the E-Commerce Industry. He share in detail How Big is the E-Commerce Industry, why you should use the E-Commerce Industry and how can you use the E-Commerce Industry. Watch the video till the end to know about all the details of E-Commerce Industry and how you can expand your business with the help of E-Commerce industry. To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership Funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
John Lewis: Why theatre is now a key part of retail
In her first broadcast interview since taking up her position as Managing Director of John Lewis, Paula Nickolds tells Sky’s Ian King why the company has enlisted the services of the National Theatre to help motivate its staff. She was speaking ahead of the opening of a 50th store in Westfield shopping centre in West London. SUBSCRIBE to our YouTube channel for more videos: http://www.youtube.com/skynews Follow us on Twitter: https://twitter.com/skynews and https://twitter.com/skynewsbreak Like us on Facebook: https://www.facebook.com/skynews For more content go to http://news.sky.com and download our apps: iPad https://itunes.apple.com/gb/app/Sky-N... iPhone https://itunes.apple.com/gb/app/sky-n... Android https://play.google.com/store/apps/de...
Views: 4045 Sky News
Basic FMCG Product P&L
This training video shows how to make a basic product P&L assuming one retailer, product group and a single promotional price in the FMCG or CPG industry
Views: 9563 FMCG Academy
Porter's Five Forces Model - Example:  Sportswear
In 1979, Harvard Business Review published How Competitive Forces Shape Strategy by a young economist and associate professor, Michael E. Porter. The main purpose of Porters Five Forces is to find a position in an industry where a company can defend itself against competitive forces or it can influence them in its favour. A strategist can analyse, any market by rating each competitive force as high, medium, low in strength and rate as follows. If we look at the sportswear industry in America, for example the five forces could be rated as follows. Competition among existing rivalry is high as key player such as Nike, Adidas, Reebok and Puma compete closely and strongly in the market. The threat of new entrants might be seen as low, since the US market has reached the maturity stage and sales growth is not as high as it used to be. The threat of substitutes could also be seen as low because other available brands do not appeal to customers. The bargaining power of buyers could be rated as medium in strength as buyers are interested in buying trendy sports products (well known brands) buy they cannot influence the price in their favour. The bargaining power of suppliers is low as the major brands have strong price negotiation power over suppliers of raw material and outsourced manufacturing. Reference: Porter, M.E. (March/April 1979). "How Competitive Forces Shape Strategy". Harvard Business Review. Created at http://www.b2bwhiteboard.com
Views: 10315 B2Bwhiteboard
Role models for business – Paul Polman
TOP 10 DIVIDEND STOCK INVESTING QUESTIONS ANSWERED (Celebrating 10,000 Dividend Subscribers)
Get ready for the best video about dividend growth investing on PPC Ian yet! Today's video answers 10 subscriber questions about investing for dividends. My longest dividend video to date, I'm so excited about this one, commemorating 10,000 subscribers (and growing). I reveal two new stocks that I have never before shared here on PPC Ian, and I uncover my stock that is yielding 17.5% on cost. Get ready for an awesome investing experience. Today's video covers the following 10 questions about investing: 1) Am I personally buying PepsiCo (PEP) here? Having gone from around $100/share up to $111.53, am I still a buyer? Learn all about my experience with my #2 favorite stock of all time. 2) It looks like Johnson & Johnson (JNJ) has gone on sale! Am I a buyer of JNJ here at current levels? 3) Learn about a brand new international stock, a consumer non-cyclical, that I have never shared before! One of my favorite core stocks of all time, I'm really passionate about this company and love the diversification it brings. 4) Will I be offering a PPC Ian investing course? Watch to find out! 5) Ian, where did you get those jeans? This one is about fashion, but of course I bring it back to dividend stock investing! 6) Learn about the stock that I personally own that is yielding 17.5% on cost. I go into some details here, and share an investing case study. 7) Am I going to share my full stock portfolio? My answer my surprise long-time subscribers! 8) What do I think about banks? What do I think about Canadian stocks? Learn all about a dividend stock that I personally own, one that I have never shared before here on PPC Ian. 9) Ian, you make it look so easy. Do you face challenges? Learn how I face and approach challenges! 10) As a dividend investor, spinoffs happen from time to time. Learn how I personally approach spinoffs. I want to take this opportunity to sincerely thank everyone for their support. You subscriptions, likes, and comments mean the world to me! Want to sign up for my email newsletter? And, receive a free yield on cost Excel model? You can sign up here: http://www.ppcian.com/ppc-ian-dividend-investing-yield-on-cost-worksheet/ Want to learn more about my #2 favorite stock of all time, PepsiCo (PEP)? Check out this video: https://www.youtube.com/watch?v=kFjUoFWEC44 Want to learn more about my #1 favorite stock of all time, Johnson & Johnson (JNJ)? Check out this investing video: https://www.youtube.com/watch?v=ZkgzdwAqPho I like industrial companies like United Technologies (UTX). Learn about my #4 favorite stock, UTX, in this video: https://www.youtube.com/watch?v=XV8Txpw-qHA Want to learn about my position in Procter & Gamble (PG) and Kimberly-Clark (KMB)? Check out this one: https://www.youtube.com/watch?v=uGRmIeiep1g I have made my share of mistakes. A few are highlighted in this video: https://www.youtube.com/watch?v=nC-pQ56FlK4 Want to learn about the time I experienced a layoff? It happens to the best of us: https://www.youtube.com/watch?v=wAVREis_1Sc Want to learn about a major expense that popped up out of nowhere and how I approached it from a frugal investment mindset? Check out this video: https://www.youtube.com/watch?v=Yrizl8TxJhg Here's why dividend stocks thrive against inflation: https://www.youtube.com/watch?v=C-jptOb7JcE Disclosure: I am long PepsiCo (PEP), Johnson & Johnson (JNJ), United Technologies (UTX), Unilever (UL), Procter & Gamble (PG), Kimberly-Clark (KMB), Altria (MO), and Bank of Montreal (BMO). I own all of these stocks in my stock portfolio. Disclaimer: I'm not a licensed investment advisor, and PPC Ian videos, Excel files, and content are just for entertainment and fun. PPC Ian videos, Excel files, and content are NOT investment advice. Also, I'm not a tax advisor and PPC Ian videos, Excel files, and content are NOT tax advice. Please talk to your licensed investment advisor before making any financial decisions. Please talk to your licensed tax advisor before making any tax decisions. All PPC Ian videos, Excel files, and other content are (c) Copyright IJL Productions LLC.
Views: 11893 ppcian
JIO का चौंकाने वाला Business Plan | A Case Study in Hindi | By Dr. Vivek Bindra
In this Video, Dr. Vivek Bindra presents an unique case study on the rise of Reliance JIO and its ability to wash away all market competition and establish itself as the king of mobility business and nearly eliminate such competitions as Airtel, Vodafone, Idea etc. Reliance JIO's arrival in the market with 4G spectrum and its unlimited free offers have systematically destroyed all competitions and has established the JIO empire on its own. The introduction of brand new 4G technology and massive funding of JIO has left its competitors gasping for breath. Dr. Vivek Bindra, the best leadership trainer, business trainer beautifully narrates the story of JIO's outstanding success. small businesses, entrepreneurs, start ups etc can make the best use of this case study by learning different business models, theories, business strategies etc as explained in this case study. To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
Unilever CEO Paul Polman: Pursue Your Purpose
"The most important thing is that you pursue your purpose," shared Unilever CEO Paul Polman. "You need to have something where you want to have an impact and that aligns with your values. It will drive your passion. People’s self-worth should not be measured by their net-worth." During his Stanford GSB Global Speaker Series talk on May 13, 2016, Polman also explored how climate change is a development agenda issue. Read more takeaways on Twitter: http://stanford.io/27zMSo9
Sports Publicist Shares Marketing Lessons Learned From Working With Brands Such As Nike and Adidas
Cindy Hamilton is a Chicago based sports publicist who carried out influencer campaigns for brands such as Nike and Adidas, before the term was even coined. She shares lessons learned along the way and how brands without big budgets can create similar experiences.
Views: 884 Entrepreneur
Keith Weed - Chief Marketing Officer
Unilever is the second largest advertiser in the world with some of the world's most well known brands. Keith Weed, Chief Marketing and Communications Officer for Unilever talks about the importance of marketing and marketeers now and in the future. Find out more about careers in Marketing at Unilever on our website: http://unilever.com/careers/careerchoices/marketing
Views: 25691 Our Unilever
Unilever Sustainable Living Plan: Two Years On
Unilever hosted a series of round table discussions with 58 sustainability experts to mark the second anniversary of the Unilever Sustainable Living Plan. The event, hosted in London on 22 April, saw experts discuss key topics such as Sustainable Innovation; Health and Wellbeing; Sustainable Business Models; Sustainable Sourcing; Enhancing Livelihoods; Brands and Sustainable Consumption.
Views: 4570 Unilever
Country Brand Index Research Methodology
This year’s fieldwork was designed to test the hypothesis that not all countries qualify as ‘brands’, but when they do, they have a measurable competitive advantage. To do this, we have developed our core country brand strength model, including the addition of a new association dimension, and combined quantitative and qualitative methods to understand global perception.
Views: 502 FutureBrand
Dorothy Dee-Ching (Unilever Philippines), 11th Mansmith YMMA 2016 for Marketing Management
Dorothy Dee-Ching (Unilever Philippines) is one of the 11th Mansmith Young Market Masters Awardees (Mansmith YMMA) for 2016 in the Marketing Management category. Please visit www.youngmarketmasters.com for a summary of Dorothy's achievements. The Mansmith YMMA is an advocacy project organized and presented by Mansmith and Fielders (www.mansmith.net) that seeks and recognizes outstanding marketers and entrepreneurs who are 35 years old and younger and who can serve as the Philippines' role models for outstanding and innovative brand building entrepreneurship.
Rejig business models for inclusive growth: Unilever
Unilever COO Harish Manwani says the businesses should become more responsible to attain inclusive growth.
Views: 125 NDTV Profit
Northumbria University and Unilever : A Decade of Partnership
Northumbria University, Newcastle, has recently announced a formal partnership with Unilever, one of the world’s largest fast-moving consumer goods companies. https://www.northumbria.ac.uk/business-services/business-success/partnerships/?1 The move follows a decade of collaboration between Unilever and Northumbria School of Design and corresponds with the launch of the University’s design-led open innovation centre INNOVATE, based in Gateshead’s Northern Design Centre. Under the partnership, academics and students from Northumbria School of Design are working at INNOVATE to help Unilever establish new and exciting ways of meeting their sustainability targets around packaging, water-use and energy. Key projects will focus on areas including new packaging technology and innovation, with much of the new work centred on ground-breaking research by Professor Raymond Oliver, from Northumbria School of Design. With more than 2 billion customers around the world using a Unilever product every day designing for behavioural change will also make a significant difference. Lucy Winskell OBE, Pro Vice-Chancellor (Business & Engagement) at Northumbria University, said: “We have a strong track record of collaboration with Unilever and we are delighted to be strengthening the relationship through INNOVATE. It is an incredibly exciting opportunity to help Unilever hit its sustainability targets and make a genuine difference on a global scale, for our pioneering research to have positive impact and for our students to gain real world experience at the highest level. “The success of our partnership model developed with Unilever is an approach we can replicate with other businesses. At a regional level INNOVATE also supports the North East LEP Strategic Economic Plan. It works because it is extremely easy for partners to access a unique cross-faculty resource of research-engaged academics and talented students to solve problems and deliver solutions. With INNOVATE multidisciplinary knowledge is available through one door and under one roof.” Paul Howells, Unilever’s Vice President R&D for Packaging, added: “For a business like Unilever, tapping into the latest academic thinking and research is clearly invaluable. We are working with Northumbria because we believe they bring something unique and special which can help us to achieve our long-term goals, particularly associated with sustainability. The university already has extremely strong design, technology and business capabilities – bringing this together under one roof, as INNOVATE has done, makes for a very attractive proposition. "The partnership also gives us the opportunity to work with very capable young people who may decide that Unilever is the sort of organisation they would like to work with, and vice versa. An organisation like Unilever is only as good as the talent it attracts, so this is a nice additional benefit.”
13. Brand Development Strategy [University]
Course: Marketing Instructor: Tashfeen F. Saeed (Faculty, North South University) ১০ মিনিট স্কুলের সাথে শেখা কখনও থামিও না, যেখানে তুমি পাবে ভিডিও টিউটোরিয়াল যা থেকে শিখে তুমি কুইজ দিয়ে নিজেকে যাচাই করে নিতে পারো, নিজের দক্ষতা বাড়ানোর জন্য পাবে অসাধারণ প্রশিক্ষক যারা তোমাকে নির্দেশনা দিবে। ১০ মিনিট স্কুলে তুমি পাবে লাইভ ক্লাস, ইন্টার্যাক্টিভ ভিডিও, ব্লগ, ডেভেলপমেন্ট সেকশন, স্মার্টবুক যার মাধ্যমে পুরো শিক্ষাগ্রহণ প্রক্রিয়াই হয়ে উঠবে আনন্দদায়ক এবং সকলে সুযোগ পাবে যাতে তারা শেখার, অনুশীলনের এবং উন্নতি করতে পারে। আমাদের ওয়েবসাইট: www.10minuteschool.com আমাদের সাথে ফেসবুকের মাধ্যমে যোগাযোগ করতে পারো এবং আমাদের পেইজে লাইক দাও যাতে আমাদের সম্প্রতি আপলোড করা ভিডিওগুলো দেখতে পারো https://www.facebook.com/10minuteschool/ আমাদের Live Class গুলো পাবে 10 Minute School Live Channel এ! https://www.youtube.com/channel/UCpeKK_DqdGSQqSPhLGphRiQ #10MS #Education
Views: 8818 10 Minute School
Best Metric to measure Brand Strength
There are so many metrics that various agencies and research organisations keep bringing up to help brands measure their strength. This video looks at some and advises on the simplest and most relevant one.
Views: 886 FMCG Academy
Yaw Nsarkoh on the importance and place of Africa in the global support for sustainability
Yaw Nsarkoh, MD Unilever Nigeria speaks on Africa's place in the global theme of Sustainability at an interactive session organised by Unilever and Lagos Business School on the theme "Building sustainable and profitable business in volatile times", Inspiring the next generation of Leaders.
Views: 387 RadarTrail Nigeria
Business Ideas - 3 Success Lessons from Ben and Jerry
http://www.evancarmichael.com/Masters/ - NEWEST VIDEO Like this video? Please give it a thumbs up below and/or leave a comment - Thank you!!! My name is Evan Carmichael and I believe that the fastest and most effective way to build a business is to model the strategies of people who have already done what you're trying to do. I call it Modeling the Masters. Today we're going to take a closer look at how two men would take a $5 correspondence course in ice cream making from Pennsylvania State University to learn a business. That $5 course turned these two life-long friends into the creators of one of the most popular brands of ice cream in the world. This is the story of Ben & Jerry's founders Ben Cohen and Jerry Greenfield and the top 3 lessons that you can learn from their success. "When you are led by values, it doesn't cost your business, it helps your business." - Jerry Greenfield Ben Cohen (born on March 18, 1951), a Brooklyn, New York native remembers being fascinated with ice cream from a young age, when his father used to regularly eat entire half-gallons directly from the carton using a large soup spoon after dinner. The curious young Cohen would take to creating his own flavours of ice cream by combining it with various cookies and candies. In fact, Cohen's first job was working as an ice cream truck driver in his senior year of high school. Cohen attended Calhoun High School in Merrick, New York, which is where he met his future business partner Jerry Greenfield (born on March 14, 1951). Greenfield met Cohen during a gym class together in 1963. The two self-proclaimed wild boys became fast friends, and even double-dated in Cohen's convertible. After parting ways and bouncing around for several years, Cohen and Greenfield would finally meet up again in New York and decide to go into business together. Both Greenfield and Cohen had an interest in the food business and after debating whether to focus on bagels or ice cream, they settled on ice cream as the product they would launch -- the machinery for bagels was too expensive. Immediately, the pair began doing their industry research. They took a correspondence course in ice-cream making from Penn State University for a whopping $5, which convinced them they were on the right track. In May, 1978, Ben & Jerry's Homemade Ice Cream Parlour opened up in what was previously an abandoned gas station that they had renovated using $8,000 of their own money and $4,000 borrowed. By creating unusual but tasty flavours like "Chubby Hubby" and the 14,000 calorie "Vermonster" -- which was Greenfield's job to manufacture -- and sponsoring community festivals, word of the store quickly spread throughout the town. By the end of 1984, Ben & Jerry's had sales in excess of $4 million, double the figure from the previous year. By 1999, the company's total revenue was $237 million. Through a strategy of engaging in social activism and corporate social responsibility and using all natural ingredients for their products, Ben & Jerry's stood out in a highly competitive industry. In 2000, the company and its franchises were acquired by Unilever for $326 million. Action Item #1: Behave Responsibly Action Item #2: Treat Your Workers Well Action Item #3: Challenge the Big Guys True Story When Jerry Greenfield was asked to speak at The College of New Jersey for senior's week he discussed his decision to sell Ben & Jerry's to Unilever. He said, "We sold to them because they have a good sense of humour. The dame day they bought Ben & Jerry's, they bought SlimFast." Quotes "Ben and I have been friends since junior high in Long Island, where we were the shortest, fattest kids on the track." "Business can be a source of progressive change." "Business has never had improving the quality of life of the general public as one of its priorities. We decided to redefine the bottom line at Ben & Jerry's." What Do You Think? Does your company behave responsibly? Do you treat your employees well? Are you willing to challenge the big guys? Tell me what you think by leaving a message below.
Views: 3807 Evan Carmichael
Keynote: Khaled Akl - Global VP, Customer Development, Unilever - Customer 360 Symposium 2016
The business world we live in today is best described as “Vulnerable Uncertain Complex and Ambiguous”. Nobody is totally immune to the various forms of ‘crisis’, which makes it extremely important for businesses to be equipped to handle the new norm. This 5 step model lays the way to manage customer experience during crisis, citing real life examples of how Unilever managed crisis during the Arab Spring and how it came out of it much stronger and with outstanding CX results.
Views: 334 Ashton Media
The secret of a good client relationship
Stan Sthanunathan, Sr. Vice President, Consumer & Market at Unilever describes a new model for working with agencies, and the role of the insight function. A two-part interview which also looks at the potential and pitfalls of social media research and big data. Visit http://www.mrs.org.uk/unilever for the full interview.
The Marketing Mix - Product distribution
On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers This lesson on Marketing strategy discusses the distribution of a product. Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo . This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers. The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours. -------------------------------------------------- Marketing module table of contents: Marketing: An Introduction Introduction to Marketing What is Marketing's role? Who works in Marketing? Marketing's key processes Marketing: Building a Marketing Strategy What is a marketing plan? The psychology of customers - needs, wants, and demands Conducting marketing research The different stages of marketing research Collecting Primary Data for Marketing Research Performing client segmentation Choosing a target customer group Marketing: How to set up an effective Marketing Mix The four Ps of Marketing and their importance Marketing: How to set up an effective Marketing Mix - Product decisions The product concept Classifying a firm's products The typical product lifecycle Product branding Product packaging Marketing: How to set up an effective Marketing Mix - Pricing decisions The variables influencing product pricing The demand curve Performing break-even calculations Marketing: How to set up an effective Marketing Mix - Place decisions Setting up product distribution Types of distribution channels The advent of e-commerce Marketing: How to set up an effective Marketing Mix - Promotion decisions The essence of marketing promotion Creating a marketing campaign The importance of social media Marketing: How to set up an effective Marketing Mix - A dynamic concept The four Ps of Marketing - A dynamic concept Marketing: Marketing strategy in the long run Allocating the funds available for Marketing - The budgeting exercise Using KPIs to improve decision-making Short-term vs. Long-term marketing goals Interpreting and calculating the Customer-Lifetime-Value formula -------------------------------- Product distribution is probably the most difficult step to set up among the 4 Ps. Well, it takes a lot of time and significant energy to build and optimize a distribution channel. And we have to consider several factors that will influence our decision. The best distribution channel is the one that: Delivers a product that customers want. Delivers a product where customers want it. And allows customers to have the product at the right time. A product must be positioned where its target customers are likely to find it. A great-looking store, with prepared sales personnel, and optimal product placing can have a huge impact on sales. Great distribution channels deliver products at the right time. Nobody likes it when an item is out of stock or when there is a long waiting period for its delivery. Companies want to be efficient with the inventory they keep as it represents a cost. An optimized logistics flow can be beneficial for both customers and producers.
Views: 8572 365 Careers
#OutOfScope EP 78: Billion Dollar Shave Club​
Dollar Shave Club sells to Unilever to $1 Billion. How did they build the brand and why was it worth a billion bucks? Brian Cristiano, CEO of BOLD Worldwide explains.
Views: 175 boldceo
(Part 1) 15 Brand Experience Trends for 2015 by Graham D Brown
Author: http://www.slideshare.net/mobileyouth SlideShare:https://www.slideshare.net/mobileyouth/part-1-15-brand-experience-trends-for-2015-by-graham-d-brown What are the key trends in Brand Experience for 2015? How are brands like Zappos, Southwest Airlines, Apple, Monster, LEGO and Yelp redefining how customers en…
Views: 18 Slideintroduction
tap-IT is a revolutionary communication channel that connects smaller retail traders with big brands and their distribution networks. The FMCG manufacturer's traditional sales model of key accounts, reps and merchandisers favors big box retailers at the expense of smaller traders who seldom, if ever, get to see brand representatives. Brands and traders in the lower end of the market suffer as a result. tap-IT's revolutionary 3G tablet technology enables brands to reach 1000's of small traders at a fraction of the cost. With the tap-IT device traders become instantly empowered by big brands to: order stocks directly from their distribution network. earn brand incentives for merchandising, ranging and display. view new brand / product launches. order POS material. access to Category Recommendations like planograms and must stock items to develop their trading efficiencies. tap-IT: "Grows Big Brands, Empowers Small Traders!"
Views: 1330 Hweba48
Kraft withdraws offer to merge with Unilever
Kraft-Heinz have people asking what is next now they withdrew their $143-billion bid to merge with larger rival Unilever. Kraft had made a surprise offer for Unilever in a bid to build a global consumer goods behemoth that was flatly rejected on Friday by Unilever, the maker of Lipton tea and Dove soap. Kraft withdrew its offer because it felt it was too difficult to negotiate a deal following the public disclosure of its bid so early following its approach to Unilever. Some key concerns raised during talks included potential UK government scrutiny as well as differences between the companies' cultures and business models. http://feeds.reuters.com/~r/reuters/topNews/~3/67TyZ0ahavQ/us-unilever-nv-m-a-kraft-heinz-idUSKBN15Y0RR http://www.wochit.com This video was produced by YT Wochit Business using http://wochit.com
Views: 768 Wochit Business

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