Search results “Brand management what is it”
Brand Manager - FMCG | Job Snapshot
One of the most coveted jobs for MBA students! Do you know what a Brand Manager actually does? Want to know if you would be happy doing it? ‪#BrandManager‬ ‪#FMCG‬
Views: 55915 Profession Choice
✪✪✪ I MAKE CUTE BABIES ✪ https://amzn.to/2DqiynS ✪✪✪ What is BRAND MANAGEMENT? What does BRAND MANAGEMENT mean? BRAND MANAGEMENT meaning - BRAND MANAGEMENT definition - BRAND MANAGEMENT explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. In marketing, brand management is the analysis and planning on how that brand is perceived in the market. Developing a good relationship with the target market is essential for brand management. Tangible elements of brand management include the product itself; look, price, the packaging, etc. The intangible elements are the experience that the consumer has had with the brand, and also the relationship that they have with that brand. A brand manager would oversee all of these things. In 2001, Hislop defined branding as "the process of creating a relationship or a connection between a company's product and emotional perception of the customer for the purpose of generating segregation among competition and building loyalty among customers." In 2004 and 2008, Kapferer and Keller respectively defined it as a fulfillment in customer expectations and consistent customer satisfaction. Brand management is a function of marketing that uses special techniques in order to increase the perceived value of a product (see: Brand equity). Based on the aims of the established marketing strategy, brand management enables the price of products to grow and builds loyal customers through positive associations and images or a strong awareness of the brand. Brand management is the process of identifying the core value of a particular brand and reflecting the core value among the targeted customers. In modern terms, brand could be corporate, product, service, or person. Brand management build brand credibility and credible brands only can build brand loyalty, bounce back from circumstantial crisis, and can benefit from price-sensitive customers. Brand orientation refers to "the degree to which the organization values brands and its practices are oriented towards building brand capabilities". It is a deliberate approach to working with brands, both internally and externally. The most important driving force behind this increased interest in strong brands is the accelerating pace of globalization. This has resulted in an ever-tougher competitive situation on many markets. A product's superiority is in itself no longer sufficient to guarantee its success. The fast pace of technological development and the increased speed with which imitations turn up on the market have dramatically shortened product lifecycles. The consequence is that product-related competitive advantages soon risk being transformed into competitive prerequisites. For this reason, increasing numbers of companies are looking for other, more enduring, competitive tools – such as brands. Brand management aims to create an emotional connection between products, companies and their customers and constituents. Brand managers may try to control the brand image. Brand managers create strategies to convert a suspect to prospect, prospect to buyer, buyer to customer, and customer to brand advocates. Even though social media has changed the tactics of marketing brands, its primary goals remain the same; to attract and retain customers. However, companies have now experienced a new challenge with the introduction of social media. This change is finding the right balance between empowering customers to spread the word about the brand through viral platforms, while still controlling the company's own core strategic marketing goals. Word-of-mouth marketing via social media, falls under the category of viral marketing, which broadly describes any strategy that encourages individuals to propagate a message, thus, creating the potential for exponential growth in the message's exposure and influence. Basic forms of this are seen when a customer makes a statement about a product or company or endorses a brand. This marketing technique allows users to spread the word on the brand which creates exposure for the company. Because of this, brands have become interested in exploring or using social media for commercial benefit.
Views: 14980 The Audiopedia
What is Branding?
Facebook: https://www.facebook.com/NorwichBSchool Twitter: https://twitter.com/NorwichBSchool This video was produced in 2011 by the MSc Brand Leadership team at Norwich Business School, University of East Anglia. The course was the first of its kind in the world and has attracted students from 23 countries including Japan, USA, Singapore, Taiwan, UK, India and China - to name but a few.
Views: 1453192 NorwichBSchool
Strategic Brand Management - What Is Brand Management?
Strategic Brand Management - What is Brand Management? Buy my book today! http://bit.ly/bestbrandingbook Contact me: http://www.edwindearborn.com/contact/ Connect with me on LinkedIn: https://www.linkedin.com/in/edwindearborn/ What are your brand’s “basic physical and organizational infrastructure” and necessary “services and facilities” so that it can function and be economically promising? This article is by no means an attempt to define branding or its importance in business and marketing. This article is to point out that without a sound understanding of the importance of an infrastructure for your brand management strategy, and what that all entails, you could fail without ever really knowing why. To succeed in branding, you have to support that brand management strategy with services, staff training and a host of many other things. Here is a basic checklist of what your branding infrastructure should contain. You may want to copy it and even add to and adapt this for your own needs. Sound market & keyword research Mission statement, well publicized A written marketing and PR strategy A contextual content strategy Social media and content policies Well-developed marketing and PR budget Set marketing & sales objectives and quotas Corporate ethics policy A unique selling proposition Distinctive logo, colors and packaging Uniforms Company training manuals & courses Customer support staff Company website & blog Appropriate branded social channels An organizational chart A CMO, Director of Marketing or someone similar Marketing staff (designers, writers, bloggers, A/V people, etc.) Strong relations with KOL’s, marketing partners, strategic relationships & affiliates Internal communications system and schedules While there is much more that could be added, this is to point out that your brand management strategy is much more successful, sustainable and profitable with supported with a well-built and tightly organized digital infrastructure http://www.edwindearborn.com/brand-ma... Strategic Brand Management | What is Brand Management | Branding
Views: 38926 Edwin Dearborn
Step into the world of luxury brand management
Take a journey into the world of luxury and learn how Glion students are getting luxury brand management training with some of the world’s leading luxury brands. In this documentary, Glion students and key faculty members explain how the Luxury Brand Management specialization program works. This specialization track builds upon the customer experience management skills that Glion students have acquired for the hospitality industry, and it elevates those skills for the luxury sector through internships, luxury brand management courses and a two-week applied learning workshop at Domus Academy in Milan. To learn more about our Luxury Brand Management specialization, visit http://www.glion.edu/luxury
Brand Management explained
The core aspect of marketing which gives you leverage for your business is the Brand Management phenomenon. Brand management concept we have tried to explain in detail. Hope you like it. For more on Brand management , Brand Activation visit http://www.grape5.com/brand-buzz/brand-activation or Ask use on twitter @grape5x
Views: 945 parag masteh
Introduction to Brand Management | Lecture 1: Fashion Is A Beatutiful Chaos
Titled "Fashion is a Beautiful Chaos," this is the first lecture of a three-part series introducing Polimoda's Master's in Fashion Brand Management. Here, our director Danilo Venturi unpacks the three major tipping points that have shifted today's industry — globalization, the internet and the downfall of ideologies — to decode how the brand manager remains relevant in a chaos-ridden society. The blurred distinction between culture and identity, he explains, coupled with a shifted perception of time and space, have caused chaos - and this, he argues, is the new order. Shot in Polimoda's main campus, Villa Favard, these lectures are part of a special BoF - The Business of Fashion media partnership launched in October 2017 to unlock one of fashion's most sought-after figures. ========================= More info about Polimoda Master's Course in Fashion Brand Management (The Deep Identity of a Luxury Fashion Business): http://www.polimoda.com/courses/fashion-brand-management/ Follow us on: Facebook - https://www.facebook.com/Polimoda Instagram - https://www.instagram.com/polimodafirenze Twitter - https://twitter.com/polimodafirenze LinkedIn - https://www.linkedin.com/company/polimoda Subscribe to our YouTube Channel: https://www.youtube.com/user/polimodatube
Views: 852 Polimoda
What is a Brand? Brand Management Explained - Marketing 101
http://www.woltersworld.com What is a brand? Many marketers and business people have asked that question. Here we try to explain exactly what is a brand and why it is important for companies to understand why they need to manage their brand and brand strategies. Filmed in Sparta, Greece Copyright Mark Wolters 2011 and 2012
Views: 13612 Wolters World
What does a Brand Manager do?
Kimberly Ford and I try to nail down what it means to be a Brand Manager.
Views: 6391 Found Future
What is CORPORATE BRANDING? What does CORPORATE BRANDING mean? CORPORATE BRANDING meaning - CORPORATE BRANDING definition - CORPORATE BRANDING explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. Corporate branding refers to the practice of promoting the brand name of a corporate entity, as opposed to specific products or services. The activities and thinking that go into corporate branding are different from product and service branding because the scope of a corporate brand is typically much broader. It should also be noted that while corporate branding is a distinct activity from product or service branding, these different forms of branding can, and often do, take place side-by-side within a given corporation. The ways in which corporate brands and other brands interact is known as the corporate brand architecture. Corporate branding affects multiple stakeholders (e.g., employees, investors) and impacts many aspects of companies such as the evaluation of their product and services, corporate identity and culture, sponsorship, employment applications, brand extensions (see study Fetscherin and Usunier, 2012). It therefore can result in significant economies of scope since one advertising campaign can be used for several products. It also facilitates new product acceptance because potential buyers are already familiar with the name. However, this strategy may hinder the creation of distinct brand images or identities for different products: an overarching corporate brand reduces the ability to position a brand with an individual identity, and may conceal different products' unique characteristics. Corporate branding is not limited to a specific mark or name. Branding can incorporate multiple touchpoints. These touchpoints include; logo, customer service, treatment and training of employees, packaging, advertising, stationery, and quality of products and services. Any means by which the general public comes into contact with a specific brand constitutes a touchpoint that can affect perceptions of the corporate brand. It has been argued that successful corporate branding often stems from a strong coherence between what the company’s top management seek to accomplish (their strategic vision), what the company’s employees know and believe (lodged in its organizational culture), and how its external stakeholders perceived the company (their image of it). Misalignments between these three factors, may indicate an underperforming corporate brand. This type of corporate brand analysis has been labeled the Vision-Culture-Image (VCI) Alignment Model. Changes in stakeholder expectations are causing an increasing number of corporations to integrate marketing, communications and corporate social responsibility into corporate branding. This trend is evident in campaigns such as IBM Smarter Planet, G.E. Ecomagination, The Coca-Cola Company Live Positively, and DOW Human Element. As never before, people care about the corporation behind the product. They do not separate their opinions about the company from their opinions of that company's products or services. This blending of corporate and product/service opinions is due to increasing corporate transparency, which gives stakeholders a deeper, clearer view into a corporation's actual behavior and actual performance. Transparency is, in part, a byproduct of the digital revolution, which has enabled stakeholders—employees, retirees, customers, business partners, supply chain partners, investors, neighbors—with the ability to share opinion about corporations via social media.
Views: 3740 The Audiopedia
The Power of Branding - the 3Ds for brand managers
Introduces the concept of branding, how it can evolve and transform your business. The video also highlights vital points associated with branding, and delivered the three key messages: Differentiate, Deliver & Delight. A project done by our team for a branding event. Client: Astreem Consulting Credits: Produced By: Yvonne Quek Janice Yap Evelyn Ton Graphics Editor: Evelyn Ton Videographer: Edwin Caballeros References: The Brand Gap, Slideshare Modern Brand Building, Slideshare Branding In A Troubled Economy, Slideshare 60 Minute Brand Strategist, Slideshare Mac V.S. Pc, Youtube New Coke Launches, Truveo The 1985 Launch Of New Coke, Youtube Old Coke, New Coke, Cnbc Yakult Vitagen Michael Lavender, Britain’s Got Talent Vietnam Keen On More Free Trade Agreements, Vietnamnet Trading On A Rock Solid Reputation, Vietnam Business News Vietnam Workforce To Grow 1.5% Annually In 2010-2015: Ministry, Vietnam Business Young, Capable Vietnam Labor Force Offers Hope Amid Gloom, Jakarta Globe The 2009 Population And Housing Census, General Statistics Of Vietnam Vietnam's Infrastructure Development, Vietnam Trade Office Nike Annual Report Software: Camtasia, MS Powerpoint, Adobe Photoshop, Adobe Premiere Pro, Adobe Flash
Views: 3414 Mismar
What is Branding in Marketing
Learn the Basics of What is Branding what is the use of Branding in management. For more Info on Welingkar's PGDM Distance Learning Program: http://bit.ly/16o0OSy Brand is an identity of the organization, its product and services. It is combined effort of an organization projected to the consumer. Branding is a holistic and team effort to deliver what the consumer is looking for, which is not the product but a brand in the long run. This video by Welingkar's Hybrid Management Program has an in-depth discussion on Branding. Join us on Facebook: http://www.facebook.com/welearnindia Read our latest blog at: http://welearnindia.wordpress.com Subscribe to our Slideshare Channel: http://www.slideshare.net/welingkarDLP
What is BRAND EQUITY? What does BRAND EQUITY mean? BRAND EQUITY meaning, definition & explanation
✪✪✪ I MAKE CUTE BABIES ✪ https://amzn.to/2DqiynS ✪✪✪ What is BRAND EQUITY? What does BRAND EQUITY mean? BRAND EQUITY meaning - BRAND EQUITY definition - BRAND EQUITY explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. Brand equity is a phrase used in the marketing industry which describes the value of having a well-known brand name, based on the idea that the owner of a well-known brand name can generate more money from products with that brand name than from products with a less well known name, as consumers believe that a product with a well-known name is better than products with less well-known names. Brand equity refers to the value of a brand. In the research literature, brand equity has been studied from two different perspectives: cognitive psychology and information economics. According to cognitive psychology, brand equity lies in consumer’s awareness of brand features and associations, which drive attribute perceptions. According to information economics, a strong brand name works as a credible signal of product quality for imperfectly informed buyers and generates price premiums as a form of return to branding investments. It has been empirically demonstrated that brand equity plays an important role in the determination of price structure and, in particular, firms are able to charge price premiums that derive from brand equity after controlling for observed product differentiation. Some marketing researchers have concluded that brands are one of the most valuable assets a company has, as brand equity is one of the factors which can increase the financial value of a brand to the brand owner, although not the only one. Elements that can be included in the valuation of brand equity include (but not limited to): changing market share, profit margins, consumer recognition of logos and other visual elements, brand language associations made by consumers, consumers' perceptions of quality and other relevant brand values. Consumers' knowledge about a brand also governs how manufacturers and advertisers market the brand. Brand equity is created through strategic investments in communication channels and market education and appreciates through economic growth in profit margins, market share, prestige value, and critical associations. Generally, these strategic investments appreciate over time to deliver a return on investment. This is directly related to marketing ROI. Brand equity can also appreciate without strategic direction. A Stockholm University study in 2011 documents the case of Jerusalem's city brand. The city organically developed a brand, which experienced tremendous brand equity appreciation over the course of centuries through non-strategic activities. A booming tourism industry in Jerusalem has been the most evident indicator of a strong ROI. While most brand equity research has taken place in consumer markets, the concept of brand equity is also important for understanding competitive dynamics and price structures of business-to-business markets. In industrial markets competition is often based on differences in product performance. It has been suggested however that firms may charge premiums that cannot be solely explained in terms of technological superiority and performance-related advantages. Such price premiums reflect the brand equity of reputable manufacturers. Brand equity is strategically crucial, but famously difficult to quantify. Many experts have developed tools to analyze this asset, but there is no agreed way to measure it. As one of the serial challenges that marketing professionals and academics find with the concept of brand equity, the disconnect between quantitative and qualitative equity values is difficult to reconcile. Quantitative brand equity includes numerical values such as profit margins and market share, but fails to capture qualitative elements such as prestige and associations of interest. Overall, most marketing practitioners take a more qualitative approach to brand equity because of this challenge. In a survey of nearly 200 senior marketing managers, only 26 percent responded that they found the "brand equity" metric very useful.
Views: 15010 The Audiopedia
Steve Jobs on The Secrets of Branding
Get the full course at a great discount: http://www.bitesizebschool.com/buildbrandu Sorry about the misspelling of honor @4:55. Unfortunately, there isn't a way to change it without loosing all of the views/comments. Steve Jobs is well known for great design and creating innovative products. But he is also unparalleled as a marketing and branding expert. Even after Apple's near demise and damage to its brand during the 1990's, Steve was able to pull the company from the brink, polish off its brand and build it into one of the strongest ever seen. How did he do it? In 'Steve Jobs On Branding', you'll find out how Steve used such such powerful branding techniques.
Views: 323797 Bitesize Business School
The Secret Behind Coca-Cola Marketing Strategy
Coca-Cola is the biggest non-technology company in the world. Origionally only selling 7 servings a day, the company has grown slightly, at an estimated rate of more than 1.9 billion servings a day. Whats the secret behind their success? With only 4 billion dollars being invested into their advertising, it has allowed Coke's advertising team to experiment and released its fare share of interesting campaigns.
Views: 292675 ThoughtCatalyst
The Difference Between Marketing vs. Branding Strategies
Q: When it comes to the mechanics of making sales online, do you need a call to action? Do you trust that with enough good will and trust people will find your website/email when it's time to buy? If I need my content to drive bookings, should I not at least have a link for more info when people are ready to buy? Watch the full #AskGaryVee Show Episode 22 here: https://www.youtube.com/watch?v=IAmZ5iWHxw4 Want your question answered on Entrepreneurship Answered? Click to submit your question -- https://twitter.com/intent/tweet?text=%40Garyvee%20%23askgaryvee&source=clicktotweet&related=clicktotweet -- Entrepreneurship Answered is a collection of answers from the #AskGaryVee Show which is one entrepreneur's take on leadership, social media, self-awareness, winning, marketing, venture capital, arbitrage, digital media, influencers, company culture, start-ups, attention, content, management, empathy, legacy, parenting, family business, crushing, storytelling, thanking, jabbing, right hooking, hustling, and the New York Jets. Gary Vaynerchuk is a serial entrepreneur. Fresh out of college he took his family wine business Wine Library and grew it from a $3M to a $60M business in just five years. Now he runs VaynerMedia, one of the world's hottest digital agencies. Along the way he became a prolific angel investor and venture capitalist, investing in companies like Facebook, Twitter, Tumblr, Uber, and Birchbox before eventually co-founding his own VC. Find Gary here: Youtube: http://youtube.com/garyvaynerchuk Website: http://garyvaynerchuk.com Facebook: http://facebook.com/gary Snapchat: garyvee Instagram: http://instagram.com/garyvee Twitter: http://twitter.com/garyvee Medium: http://medium.com/@garyvee --
Views: 17461 AskGaryVee
What does an AXE Brand Manager do?
These Unilever Brand Managers are responsible for getting AXE products into grocery stores across the country. Want to join the team? https://goo.gl/ejDGEJ Unilever has a simple but clear purpose – to make sustainable living commonplace. They believe this is the best long-term way for the business to grow. On any given day, two billion people from around the world use Unilever products from iconic brands like Dove, Axe, Ben & Jerry’s, Lipton, Dollar Shave Club, and Knorr to look good, feel good, and get more out of life. - - - - - - - - - - Follow Us! Facebook: https://www.facebook.com/wayupinc Twitter: https://www.twitter.com/wayup Instagram: https://www.instagram.com/wayup Subscribe to us on YouTube: https://www.youtube.com/c/WayUp?sub_confirmation=1
Views: 2132 WayUp
Creating A Brand Strategy And Implementing It │ What Is The Missing Link In Building A Brand?
Creating a brand strategy and implementing it should be at the top of your list of priorities as a business leader. The problem is that many people charge straight ahead without stopping to ask, “What is the missing link in building a brand?” Think about it – you’ve probably spent a lot of time, energy, and money designing your branding strategies. You might have invested in focus groups and other research methods. You work on your strategy and develop and shape your brand down to the finest detail. Great! Now what? Creating a brand strategy and implementing it means you have to pay equal attention to both parts of the equation. A brand development strategy that only exists inside the heads of your company executives is useless. How do you actually go about taking your plan from theory to reality? What is the missing link in building a brand? Many great branding and marketing strategies fail because they don’t teach people how to integrate brand management into the front line. Think about it – who are the people in your business that actually deal with customers on a daily basis? Shouldn’t these people know your brand inside and out? Unfortunately, most of the time, they’re not adequately trained on the company’s products and know very little about the corporate beliefs, values, and mission statement. An effective brand strategy isn’t something that begins and ends at the C-suite. It should permeate your entire organization, from top to bottom. Creating a brand strategy and implementing it means teaching and training your front line staff in how to embody your brand. So what is the missing link in building a brand? All too often it’s the actual “implementation” part. What do you need to do to get your message out to your customers? If you’d like some help, subscribe to Mark Sanborn’s channel at https://www.youtube.com/channel/UCu5y2nhhFwzIJL2j3jl6Z5w to watch great videos on marketing and leadership. You might enjoy “Developing Effective Leadership Communication Skills For Managers” at https://youtu.be/GPC5tKlrzN8. Stop by his website, https://marksanborn.com/, too. And if you liked this video, please remember to give it a thumbs up!
Brand manager interview questions
Source: http://interviewquestionsebooks.com/103-interview-questions-and-answers/ and 95 management interview questions and answers The above interview questions and answers/tips are used for manager job interview (includes phone interview, second interview, behavioral interview...). It also be used for assistant manager, senior/junior manager, executive levels.,
Views: 7114 Kaka Emama
Philip Kotler on the importance of brand equity
What is the difference between brand equity and brand valuation? Why is it that CEOs should focus on the movement of their brand equity? How reputation relates to brand - and what the factors are that build your reputation as a company You can't compensate for poor products! Learn what the 6 handles are for managing your brand.
Views: 30077 LeadersIn
Wendy - Brand Manager - Marketing & Communications
My name's Wendy Instrell and I'm a brand manager at the Direct Line Group. My particular role is to look after the Churchill and brand positionings to make sure, however the company communicates and talks about our brands its stays true to what the overall brand promise is and the positioning we've set for those brands. In the five years that I've worked at Direct Line Group I've had exposure to different things, from strategic brand planning to event planning to exposure to the commercial side of the business. People from all round the business come and we discuss all the issues, it gives you a real, wide sense of how this business operates rather than just working on your own, in your own silos. We have different brand positions, those stand for different things, and as a brand team we want to get those positionings totally bought into all the way through the business and through the customer journey. You might have sales staff answering the phone for Churchill one moment, Direct Line the next, and it's really challenging to be able to show that differentiation when they've got to switch between the brands. When I've pushed for something to be done in a different way, actually quite recently, working with the teams developing scripts for our different IVRs, those quite annoying machines, when people phone up and they go through and its "press one for this, press two for this". What I really wanted was to be able to differentiate the tone of voice for Direct Line and Churchill within that to show that actually, the brands are different and they behave in a different way. So that's something that we've been able to make some changes, and push through. When I'm out with my friends, or I'm meeting people for the first time and they ask "where do I work, what do I do?" and I say I work on Churchill, everybody knows Churchill, everybody knows the Churchill dog so it's great that you can have the kind of rapport straight away, they're recalling the advertising, they're recalling, you know, the dog and the "Oh yes, Oh no" so its nice to have that common link straightaway and it does make me feel proud of working for brands that are as high profile as that. "Let's take the lead." It just makes me really encouraged to be part of a company that's so ambitious and wants to be leaders in the field. The culture really does feel likes its changing, its becoming more lively, more vibrant, people are more empowered to do things, we've got a great set of values that actually everybody in the company helped create, so it definitely feels like we're on a journey to a more exciting place.
Views: 7805 JoinInsurance
Explore Careers: Marketing/Communications Manager
Jennifer Stoltenow is the marketing and communications/brand manager for 3M's Post-It. Find the SJMC on - Facebook: http://facebook.com/umnsjmc - Twitter: http://twitter.com/umn_sjmc
Views: 24335 umnhsjmc
Luxury brand management  through emotions
Michaela Merk, Associate Professor of Luxury Marketing, Retail and Digital Management at University Paris Dauphine, says prestige brands hoping to successfully adapt to – and even thrive in – today’s digital world need to remember that it all comes down to people. “Growing digitalisation drives, and needs, growing humanisation,” said the author of Luxury Sales Management, Winning over the Strategies of your Brand Ambassadors. This means transforming sales teams, already in traditional bricks and mortar stores, into brand ambassadors. “The luxury customer wants to have an exceptional experience, with exceptional people, with an exceptional brand. It’s not [about] management through money, it’s management through emotions!” she explained.
Brand Extensions (Brand Management by Professor Sameer Mathur, Ph.D. (Carnegie Mellon University)
This brief video discusses Brand Extensions. It is part of a series of lectures on Brand Management delivered by Prof. Sameer Mathur at IIM Lucknow.
Views: 9453 Prof. Sameer Mathur
Leading in Brand Management in the IT industry: Lufthansa Systems wins two Awards
#GermanBrandAward #CorporateMarketing #GBA2017 Leading in Brand Management in the IT industry: Lufthansa Systems received two Awards! The first Award in Gold in the category „Industry Excellence in Branding – IT“ and additionally we are awarded as Corporate Brand of the Year 2017 which makes us very proud. Take a look at the ceremony in Berlin when our Head of Marketing, Ulrike Behrens, is receiving the Award for the Corporate Brand of the Year.
Views: 88 Lufthansa Systems
Brand Management is the Enemy of Social - Truly Social
Back in the day - that is, before the web - branding was a very important part of marketing. In order to appeal to a broad audience, you needed to create a reputable, recognizable brand. It's how 'trust' was formed...through familiarity. But in the social era, all of that is changed. Trust is formed by connecting and, well, experience of the brand. Anyone who thinks they can control a brand image or message is fooling themselves at best and ruining their chances of building trust at worst. This week's video is all about how "brand" has changed in the social era and how to approach it from a more ...erm... modern perspective. #socialmedia #brandmanagement #branding Click here to subscribe! http://goo.gl/CGQvCC My site: http://www.tarahunt.com Follow me: http://twitter.com/missrogue LinkedIN: https://linkedin.com/today/author/3154163 Slideshare: http://slideshare.net/missrogue/ Instagram: http://instagram.com/missrogue Clips used: You’re a mean girl - from Mean Girls - https://www.youtube.com/watch?v=sT8wMBeVffk I don’t like your tone - Spongebob - https://www.youtube.com/watch?v=QC5khEfrYmw Do you want to hang out - Scott Pilgrim - https://www.youtube.com/watch?v=P9CpoWRFOAw It’s like you’re photoshopped - crazy, stupid love - https://www.youtube.com/watch?v=05Lstwyt984 One more thing - Steve Jobs - https://www.youtube.com/watch?v=hyCzbXx9i-M I’ll take that with cheese - 30 rock - https://www.youtube.com/watch?v=aojQpViEd4s The hero we deserve, but not the one we need - Batman https://www.youtube.com/watch?v=6c_H45kt1_8 The only sensible way to live in this world is without rules - Joker https://www.youtube.com/watch?v=tezNEl0uPDY Practically perfect in every way - Mary Poppins https://www.youtube.com/watch?v=QXn3r5plloI Sure, whatever - Robot Chicken - https://www.youtube.com/watch?v=aKbG2JAyRFk I didn’t love the record - Adele -https://www.youtube.com/watch?v=fJ1RjyUxrSo Can’t Touch Me - Family Guy - https://www.youtube.com/watch?v=iu0orqfyv8M Mentioned (again): http://www.emilymcdowell.com
Views: 14234 Tara Hunt
6_Brand Equity and Brand Management
This video introduces MBA and other graduate business school students to understanding a key and common customer objective: optimizing brand equity. it provides a basis for a much deeper understanding of brand management principles. It is comprised of excerpts and visual references taken from an MBA marketing class discussion.
Views: 278 Gary Hunter
What does it take to create a successful B2B brand?
Chris Wirthwein, CEO of 5MetaCom, discusses the five foundations of successful B2B branding, taken from the book The People Powered Brand: A Blueprint for B2B Brand and Culture Transformation, which he wrote with 5MetaCom Senior VP of Global Marketing and Brand Management Joe Bannon. In the video, Wirthwein discusses the importance of consistency, credibility, desirability, uniqueness, and doability for creating a successful B2B brand. Visit 5MetaCom: www.5MetaCom.com Find out more about The People Powered Brand: www.PeoplePoweredBrand.com
Views: 190 5MetaCom
How to Analyse a Category (FMCG)
This is a detailed video that explains the 33 metrics needed to analyse a FMCG category in the short to medium term. The value share of segment +/- vs YA has 3 incorrect numbers within Standard Powders. This is between the 6 and 7 minute mark. For brand B,C and D the numbers are showing -78.9. +3.8 and -16.3. These should read as -1.6, +1.5, -2.7. Apologies for this error.
Views: 15035 FMCG Academy
What's it like to be a Teach First Brand Manager?
Teach First participant and former Brand Manager Georgina Charles talks about what she loved about the job and how it led her to join the Leadership Development Programme.
Views: 1111 Teach First
Online Brand Management | PanPrestige.com
http://panprestige.com was launched in 2013, and provides useful information, consultancy, ORM (Online Reputation Management) and OBM (Online Brand Management) services. Background Internet is the first, and often the only source that people turn to when looking for information about companies and individuals. It has absolutely changed the way we go about shopping, working, meeting and forming personal and business relationships. What we do? We specialize in creating and improving online reputation, and serve two kinds of clients: ★ Companies and individuals who have been harmed by a negative reputation campaign. ★ Brands who want to build up a long-term reputation by creating a solid internet presence. We believe that every individual and company has the right to control the way they are portrayed on the internet, and that's what we are here to do. Our Services & Products ★ Business Reputation Management. ★ Personal Reputation Management. ★ Premium SEO. ★ Customer Reviews Software. Our Audience Companies and individuals who have fallen victim to negative 'smear' campaigns, causing damage to their online reputation, or brands who want to build up their reputation and become authority sites in their industry. Our target audience is made up of mainly of celebrities, entrepreneurs, businesspeople, CEOs, politicians, doctors and lawyers. Our Advantage We specifically specialize in online reputation management, and create quality content and distribute it continuously over a number of platforms, leading to high visibility and successful brand exposure. When your clients are exposed to our content, its value increases. Your clients like it, and Google likes it too.
Views: 600 PanPrestige
B2B Branding: Management and Strategies
http://www.driveyoursuccess.com This video explains the essentials of building your B2B brand by finding and using your brand champions.
Views: 5015 Ian Johnson
Powerful Personal Branding | Ann Bastianelli | TEDxWabashCollege
Pulling from personal experience as a professor at the IU Kelley School of Business as well as her time working with Coach Bob Knight, Ann Bastianelli explains that marketing principles of big brand companies are applicable to building one’s personal brand. Ms. Bastianelli asks us to consider how we are unique and what we have to offer to every opportunity that is waiting for us in the future! Ann Bastianelli joined the marketing faculty at Indiana University Kelley School of Business following a career that included senior executive roles at Leo Burnett, DowBrands, IKON Office Solutions and Hillenbrand. Among the many facets of her business legacy are award-winning advertising campaigns for McDonald's Happy Meals, Eggo Waffles, and The Scrubbing Bubbles from Dow Bathroom Cleaner. An author/editor of four books, Ann is CEO of Anthology Consulting, specializing in marketing strategy and executive coaching. A member of Leading Authorities Speaker's Bureau, Ann has delivered keynote speeches for some of the world's most admired companies.​ This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
Views: 176521 TEDx Talks
Digital Classroom | A Demonstration Class of MICA Marketing and Brand Management
A Talentedge Demo Class on Advanced Marketing and Brand Management Concepts, where the lecturer not only explains advanced concepts, but also provides a diagrammatic representation, like a physical classroom
Views: 1495 Talentedge
Business Marketing Tool for Advertising/Brand Management - Distributed Marketing
http://www.sproutloud.com Marketing Resource Management - Distributed Marketing - SproutLoud's online marketing portal allows for advertising and brand management. This is not just a small business marketing tool as it can be scaled to meet any client's project size and/or budget. http://www.sproutloud.com - http://blog.sproutloud.com - Co-Op Marketing, Marketing Asset Management, Channel Marketing, Co-Op Advertising Platform, Brand Management System,Local Marketing Automation, Local Store Marketing, Corporate Franchise Marketing, Co-Op Funds Management, Ad Builder, Decentralized Marketing Organizations, Brand Compliance If you are looking for brand consistency across different languages and geographic locations then this is the brand management system for you. If you support dealers, retailers, or a sales force, SproutLoud offers an online marketing platform that goes beyond print-on-demand or digital asset management. You are able to choose what you need when you need it with 24/7 access. Follow Us! http://www.Facebook.com/SproutLoud http://Twitter.com/#!/sproutloud
Views: 11419 sproutcms
Brands & Branding Online with Sean Duffy
Here we'll look at one of the most challenging problems in brand management - defining exactly what a brand is. We'll discuss branding, the activity of working with that brand and managing it, and lastly the objective of branding; brand equity. This lecture is part of the course Internet Marketing, Brands and Consumers at Lund University. Get the full lecture transcript here: goo.gl/TOBpRH
Views: 379 Duffy Agency
Strategic Brand Management | CurtinX on edX
In this course you will examine product/brand management decisions and investigate the strategies and tactics to build, measure and manage brand equity. What you'll learn: - How to identify and establish brand positioning and values - How to plan and implement brand marketing programs - How to evaluate a brand equity management system - How to design strategies that retain existing brand resonance Keen to try it out? Enrol here! https://www.edx.org/course/strategic-brand-management-curtinx-mkt4x
Views: 146 Curtin University
Global Brand Manager
This 2014 Career Connections video features Sara Diniz, a Global Brand Manager for Venus at Procter & Gamble. This video explores World Languages under the theme of International Business / Finance.
Views: 4771 ThinkTVPBS
Graduate Certificate in Marketing & Brand Management
Dr. Salah S. Hassan spearheads the development and launch of a new certificate program in Marketing and Brand Management. This program will empower participants with experiential learning to leverage the fundamentals of marketing into the understanding of brand audit, customer-based brand equity management, brand portfolio analysis, and brand communication strategy.
Building Brand - The Power of Social Media: Daryl D'Souza at TEDxRyersonU
"The brand is your primary asset to manage." Daryl D'Souza speaks to the power of defining and communicating brand; leveraging the power of social media to communicate and engage within our communities. Daryl emphasizes the vast potential of using real-time connectedness to communicate a personal focus to a global reach. His brand, Lou Dawg's, promotes good times with great people. Daryl D'Souza is the co-owner of the Toronto-based Lou Dawg's restaurants, and a marketing instructor for the G. Raymond Chang School of Continuing Education at Ryerson University. As a Ryerson computer science alumni, he worked as an information technology professional in the eHealth industry. Daryl completed a Masters of Business Administration and launched Lou Dawg's shortly thereafter with a business partner to create a dining experience that resonated with their personality and student roots. In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
Views: 139375 TEDx Talks
Meet Eileen Hanna, Senior Brand Manager | Diageo
"The question isn't why you should progress women. It's a natural fact - women should be equal to men in an organisation." As part of our series of short films celebrating inspirational women who work across our global business, meet Diageo's Senior Brand Manager, Eileen Hanna. Watch Eileen talk about the pressure that women place on themselves to have a seat at the table and how she is working to encourage gender equality in the working world. Inspired by what you see? Please share on social media using the following hashtags: #PressforProgress #InternationalWomensDay --- Diageo - Celebrating Life, Every Day, Everywhere. #WeAreDiageo --- To watch our interviews with the other inspirational women who work across our global business, please click here to see our YouTube playlist: https://www.youtube.com/playlist?list=PL7yKiyUVNV3dQpco80DNFsneBpYCHZGga --- For more information about career options and job vacancies, please visit our Diageo careers page here: https://www.diageo.com/en/careers/ --- To see more videos about pursuing a career at Diageo, please click here to see our YouTube playlist: https://www.youtube.com/playlist?list=PL7yKiyUVNV3fDMGKIEguT6oDc_-2SVfYM --- Subscribe to our Diageo YouTube channel here: https://goo.gl/TQsM3o --- Discover more from Diageo: Website: https://www.diageo.com LinkedIn: https://www.linkedin.com/company/Diageo Instagram: https://www.instagram.com/diageo Facebook: https://www.facebook.com/DiageoGraduates Twitter: https://twitter.com/Diageo_News ---
Views: 3544 Diageo
What is Brand strategy?  Types of Brand & Marketing Strategies
5 Step Brand Development Strategy Brand development is the process of creating and strengthening your professional services brand. Developing a stronger brand is most important task. Brand strength = Your reputation X Your visibility Strategies to be followed for the Brand Development 1. Consider your overall business strategy A strong, well differentiated brand will make growing your firm much easier. Be clear about your goals.Your brand will help you to achieve that. 2. Identify your target clients Firms with high growth and profit are focused on having clearly defined target clients. The narrower the focus, the faster the growth. 3. Develop your name, logo and tagline A new firm name, a new logo and tagline may support your brand positioning. Remember, your name, logo and tagline are not your brand. They are ways to communicate your brand. 4. Develop your content marketing strategy Content marketing increases both visibility and reputation of brand. It is the perfect way to make brand relevant to target audiences. 5. Develop your website Website is most important brand development tool. Here all your audiences turn to learn what you do and how you do it.
Views: 8579 Weekly Marketing Tips
Schawk, Inc.'s BLUE™ Brand Management Software: "I'm A Project"
This quick and lively motion graphics video accurately explains a multi-faceted software-and-services offering from Schawk, Inc. Schawk's BLUE is five modules that help consumer and pharmaceutical brands create, proof, track and analyze graphics workflows and the resulting artwork. It's proven to save time and money and to drive artwork accuracy for global brands. This video explains the software and its benefits in three quick minutes.
Views: 427 Symmetri
Brand management presentation
Choosing brand elements to build brand equity Chapter 4 6pack
Views: 22883 byneca
Life as an International brand manager for Schwarzkopf got2b
Curious how is it like to work as an International Brand Manager at Henkel beauty care? Have a look at how the Senior Brand Manager of Schwarzkopf got2b Nina Jacob manage the shooting for one of its most successful campaigns got2b MEbyME!
Views: 1328 Schwarzkopf
Introduction to Brand Management | Lecture 2: The 3D Business Model
Titled "The 3D Business Model," this is the second lecture of a three-part series introducing Polimoda's Master's in Fashion Brand Management. Here, our director Danilo Venturi discusses the ways in which brands can adopt a holistic, flexible approach to creating products, building a brand identity and appealing to consumers. Given the chaotic nature of today’s fashion industry, a 3D business model has become the lifeline of a ultimate brand success. Shot in Polimoda's main campus, Villa Favard, these lectures are part of a special BoF - The Business of Fashio media partnership launched in October 2017 to unlock one of fashion's most sought-after figures. ========================= More info about Polimoda Master's Course in Fashion Brand Management (The Deep Identity of a Luxury Fashion Business): http://www.polimoda.com/courses/fashion-brand-management/ Follow us on: Facebook - https://www.facebook.com/Polimoda Instagram - https://www.instagram.com/polimodafirenze/ Twitter - https://twitter.com/polimodafirenze LinkedIn - https://twitter.com/polimodafirenze Subscribe to our YouTube Channel: https://www.youtube.com/user/polimodatube
Views: 304 Polimoda
Post Graduate Diploma in Marketing and Brand Management (PGDMBM)
Post Graduate Diploma in Marketing and Brand Management (PGDMBM) from BiMS will help you to specialise and stand out in today’s competitive job market. PGDMBM will equip you with both the latest knowledge and practical skills necessary for a futuristic marketing career. Our PGDMBM certificates are awarded by Qualifi (UK). Qualifi (UK) is regulated by the Office of Qualifications and Examinations Regulation (Ofqual), a non-ministerial government department that regulates qualifications and exams in England. For details about PGDMBM course, please visit BiMS campus or call us at 01717-251585. www.bimsedu.com/pgdmbm
Views: 399 BiMS

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