The launch of ClassicPolo BRO
Classic Polo started primarily manufacturing T-shirts and slowly moved into designing and manufacturing complete wardrobe solution for men. Incorporated in 1991, it has all the value chains for fiber to fashions in retail in house may possible with the finest 100 percent vertically integrated state of the art infrastructure. RCG has it all under one roof, state of the art knitting, processing to garments. The total install capacity today is 6 million tones knitting and dying per annum with the garments capacity of 4.5 million T-Shirt per annum, 0.30 million shirts per annum and 0.60 million trousers per annum, 17 million undergarment per annum and 6 million infant and kids wear per annum.
Being a pioneer in the textile industry, since 60’s, having complete in-house infrastructure supported by 3000+ employees working towards a single goal of achieving quality standards. Our core team is composed of the promoters, connoisseur in garment field who have brought their extensive knowledge to sculpt the brand for what it stands today. The speed with quality is the success secret of classic polo, all it takes is just 120 hours from the time of conceptualization to take shape into a finished garment, which is sure credit to the brand to be entitled to stay ahead in the fashion industry. Innovation is a custom which is derived from our own export division catering to haute international leading brands of Europe and US.
Brand: Classic Polo’s core strength lies in knits. Classic Polo offers the widest collection every season. The design team consists of robust creative excellence from India’s premier institutes, consultants with wide exposure in the field of apparel and international source WGSN (World Global Style Network) is another resource for inspiration to understand the global fashion scene. The brand constantly defines new fashions trends catering to consumer preferences targeting, the 20-35 age group. Positioned as a mid premium brand, Classic Polo offers functional yet fashionably casual range for men, Classic Polo is perceived as a brand that does not compromise on quality, fit, design and comfort.
Classic polo range today comprises of T-shirts, Shirts Trousers, jackets, sweaters, cargos, Loungewear, Innerwear, accessories making the brand a complete men’s wardrobe solution. Looking into the dynamics of current day’s hyper-exposed consumer preference, RCG launches 3-4 new designs every day to fulfill the fashion appetite of the market.
Retail: Classic Polo covers the length and breadth of the country with 68 Exclusive Stores, 4000 Multi Brand Outlets, 75 Large Format Stores such as shoppers stop, central, globus, pantaloon, reliance etc., in addition to 13 shops ’n’ shop arrangement. The brand has a massive 1 lakh sq.ft warehouse, 34 channel partners across the country to cater to the market needs.
Stocks at CP stores (Relax Junction) are refreshed every fortnight with new designs. The stores are connected to Head Quarter, 24 X 7 which permits to get the first-hand information about consumer preferences and feedbacks on color size, fit and fashion. Updating of stocks and styles will enable the brand in ensuring continuous refill of current fashion to the customers, thanks to the effective supply chain management system which is hosted on to the cyberspace for effectual and timely replenishment. The system/network is seamlessly connected to all the contact points for rapid data processing and prompt support.
Classic polos CRM initiative is well accepted by the customers revealed through the strong database over and above 50,000 customers. A three-tier discounting procedure and reward systems are adopted to acknowledge the brand preference of loyal base.
Brand Accolade: Classic Polo awarded the best brand of the year – men’s casual wear category ’05-’06 (small and medium sector), instituted by CMAI.
Very recent research by AC Neilson conducted research with all the leading Multi-brand retailers across the country to name the top three T-shirt brands, reveals that “an aggregation of responses show that classic polo stands clear No.2 in the men’s category” (source: images, a business of fashion sept, 2009).