Search results “Brand story examples”
5 BRAND STORYTELLING EXAMPLES (What is Brand Storytelling?) / EP 16
5 Brand Storytelling Examples and how to execute them on social media / Episode 16 FREE BRAND STORYTELLING GUIDE: https://www.kateemiley.com/freebies/brand-storytelling-guide/ Are you confused about how to communicate your brand story to your customers? In this video I share brand story examples that you can start using in your social media marketing. This brand story video shares brand story tips and brand storytelling strategy to boost your engagement on your posts. Here are my 5 tips for brand storytelling: Tip 1. Show your human side You heard it all before, showing your human side on social media is likely to get you more engagement. But, what exactly does this mean? Tip 2. Share your brand’s backstory Sharing your brand’s history or backstory, about how your company was founded, what your office or product looked like at the start. Tip 3 Work narrative into your posts We all know that visual content is important in social media marketing. But that doesn’t mean we should neglect the written stuff. Tip 4. Share inspirational messages One of the most common ways of brand storytelling through social media is by using inspirational messages or quotes. Tip 5. Use your customers to tell stories If you’re running out of content ideas, the solution is obvious. Get your customers to create the content. Be sure to watch the video as I provide a branding case study for each tip. WANT MORE ENGAGEMENT ON INSTAGRAM SO THAT YOU CAN BUILD A COMMUNITY THAT ACTUALLY WANTS TO BUY FROM YOU? Of course you do! Check out my 3 hour e-course Instagram Brand Builder which will teach you exactly how I’ve developed my own process for creating a 30 day content calendar in less than 2 hours per month. Want to know how I do it? https://bit.ly/2D2JZ7m ................................................................ Links mentioned: https://www.kateemiley.com/freebies/brandstory/ For more on my consulting services visit https://www.kateemiley.com/ Say hi on social Instagram: https://www.instagram.com/kateemiley/ Facebook: https://www.facebook.com/kateemiley/ Music by Joakim Karud http://soundcloud.com/joakimkarud #kateemiley #brandstorytelling #contentstrategy
Views: 1750 Kate Emiley
What's your brand story? | Jeff Freedman | TEDxBeaconStreet
Relationships are the lifeblood of brands. Yet, brands often conduct themselves in ways that detract people as opposed to attract them. After more than 25 years of helping brands build relationships with people - and studying brands that have been most successful in doing so - ad agency CEO, Jeff Freedman, reveals how brands can craft and share a story that audiences want to be a part of. Jeff Freedman is the founder and CEO of Small Army, one of Boston’s top 20 ad agencies (Boston Business Journal) and recently named one of Boston’s top 10 small businesses by the Greater Boston Chamber of Commerce. Jeff is also the founder and CEO of Small Army for a Cause, the non-profit organization behind the national Be Bold, Be Bald! cancer fundraiser, which he founded after losing his business partner to cancer in 2009. Jeff is a regular speaker, panelist and blogger about brand storytelling, business leadership and corporate social responsibility. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
Views: 7006 TEDx Talks
Brand Storytelling.tv | Kate Santore | The Sweet Pleasures of Coca-Cola's Storytelling
Joined by Kate Santore, Sr. Integrated Marketing Content Manager at the Coca-Cola Company, Brand Storytelling takes a look at the new Coke & Meal Strategy, Coca-Cola’s use of influencer marketing, and the evolution of the beverage giant’s storytelling over the last 125 years. Check out more from this series “Brand Storytelling Sits Down with…”: https://www.youtube.com/playlist?list=PLUeBmHQ5fTw-XNaMO3ojdti2mMu4XpHMt Thanks to Coca-Cola and Kate Santore Subscribe to our Newsletter: http://www.brandstorytelling.tv/subscribe Learn more about our next Brand Storytelling event, Elevate: http://www.brandstorytelling.tv/events Follow Brand Storytelling on Social: IG: BrandStorytelling.tv FB: facebook.com/brandstorytelling TWITTER: brandstorytv LinkedIn: www.linkedin.com/company-beta/18013235
Views: 7098 BrandStorytelling.tv
2 Great examples of brand storytelling
Everybody's doing content marketing these days, but if you're not telling a great story, you're missing the point. Data proves it. Over 60 percent of people remember stories, but only 5 percent remember individual stats. In this edition of Brafton's Content and Coffee, Lauren Kaye is discussing two very different companies that are telling great stories. Visit our website for some live client examples and learn how we can directly aid your online efforts! http://www.brafton.com Interested in staying updated with the latest content marketing news? Subscribe to our blog! http://www.brafton.com/blog Subscribe for other content marketing news and tips: https://www.youtube.com/user/braftoncustomnews Let's connect! Google+ ► https://plus.google.com/114039629718111030960/posts Facebook ► http://www.facebook.com/Brafton Twitter ► https://twitter.com/brafton Linkedin ► http://us.linkedin.com/company/brafton-inc. Pinterest ► http://pinterest.com/brafton/ Brafton ► http://www.brafton.com
How to Create a Brand Story
Bizversity is the Technology and Media spin off of the highly successful business education company, Business Blueprint. At Bizversity our mission is to grow the people that move the world forward. Because business people change things. They learn, they create, they build, they disrupt. And when they do, they influence the people around them and the world becomes a better place. So if you are an entrepreneur, business leader, manager, executive or startup, go to our website and claim your free account today: https://bizversity.com/YTWC8 In terms of our product, quite simply, we've built the world's best business training and we have made it simple and easy for you to access. Often described as the 'Netflix for Business', Bizversity gives you direct access to over 1,000+ TV-Quality videos, which have been produced by over 250+ leading business experts from around the globe. Plus, because Bizversity is an App that works on all smartphones, tablets and TVs, our entire content library is available to you on-demand, anywhere, anytime. For a full list of benefits and to claim your free account, go to: https://bizversity.com/YTWC8 Should you require any further support, or to discuss content, media, partnership or enterprise opportunities, email: help[at]bizversity.com. So don't delay, click on the link below and start your journey today: https://bizversity.com/YTWC8 Also, subscribe to our YouTube Channel now and be the first to know about new content and exclusive offers: https://bizversity.com/ytSubscribe And finally connect with us on Social Media and let Bizversity help you grow your business: Facebook ▶ https://www.facebook.com/BizversityApp Twitter ▶ https://twitter.com/bizversity Instagram ▶ https://www.instagram.com/bizversity Linkedin ▶ https://www.linkedin.com/school/7794973/ Flickr ▶ https://www.flickr.com/photos/bizversity
Views: 17963 Business Blueprint
The Secret to Creating & Telling Your Brands Story
Branding is so much more than just colors and design. Your brand is how you make people feel when they connect with you. One of the hardest arts of branding is getting the story right. In this video, I'll share how to create and tell your brands story in a powerful way! In the video below I go over two popular modules for telling a persuasive story. The first is call StoryBrand and was developed by Donald Miller. You can check out his book here: https://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers/dp/0718033329 They also have a free resource you can use to start building your story. http://mystorybrand.com The second is a structure created by Duarte.Watch Nancy Duarte explain this in more detail https://www.ted.com/talks/nancy_duarte_the_Secret_structure_of_Great_talks/
Views: 3032 SMA Marketing
Brand Storytelling: A Docu-Series | Vol. 1 | Stories vs Interruptions
At the 2016 Sundance Film Festival, we hosted one-hundred and sixty people, all with a focus on creating and distributing great brand stories. Brands like Mondelez, Dr. Pepper, Hyundia, Pepsi, HBO, Dick’s Sporting Goods (have you seen the stories they are telling?), Netflix, and Marriott. Along with agency partners, filmmakers, and media companies, all people redefining the roles of media and marketing. We seized the opportunity to talk to a couple dozen of these brand storytellers, and their agents, and the result was over 13 hours of video content. Brands, agencies, influencers, filmmakers, all sharing their views on the future of branded content and advertising. It’s a whole lot of GREAT stuff that anyone in advertising and media will want to watch. Today, we are publishing the first of five episodes. The duration of each of these “shows” is about 30 minutes. Not exactly “snackable.” These are shows that are intended for marketing teams, agencies, and media partners to watch together and (hopefully) discuss and apply to their own situation and storytelling strategy. As interruptive advertising is increasingly turned off, brands are turning on to creating content with intrinsic value. There is a big story unfolding in the world of media, marketing and advertising. Many feel it is the beginning of a new era that will be enabled by technology but led by creativity. It’s an exciting time and we are happy to be playing our role in this unfolding story. I hope you will watch and let us know how you valued the show.
Views: 29166 BrandStorytelling.tv
Brand Storytelling Examples | 3 Easy Strategies To Tell Your Brand Story Online | Ep 45
Brand Storytelling Examples | 3 Easy Strategies To Tell Your Brand Story Online | Ep 45 Do you wonder what is brand storytelling? Brand storytelling is the action of telling your brand story to your prospective customers in a way to make them more engaged in your content and excited to buy from you. In this video I share brand story examples and how to leverage brand storytelling strategy using my three examples of brand storytelling. Interesting brand stories and storytelling marketing have become an important part of your customers consideration set so you want to leverage brand storytelling 2018 to ensure they buy from you (and not your competitors). These tips for brand storytelling and storytelling content marketing will explain exactly how you can start implementing brand storytelling in your content strategy right away. DOWNLOAD NOW: The Brand Storytelling Guide: https://www.kateemiley.com/freebies/brand-storytelling-guide/ WANT MORE ENGAGEMENT ON INSTAGRAM SO THAT YOU CAN BUILD A COMMUNITY THAT ACTUALLY WANTS TO BUY FROM YOU? Of course you do! Check out my 3 hour e-course Instagram Brand Builder which will teach you exactly how https://brandbuilderacademy.thinkific.com/ Watch Next: 5 Brand Storytelling Examples - https://youtu.be/9vrzXmKaSNA Find You Brand Voice On Social Media - https://youtu.be/BOEqUHD6QGg For more on my consulting services visit https://www.kateemiley.com/ Say hi on social Instagram: https://www.instagram.com/kateemiley/ Facebook: https://www.facebook.com/kateemiley/ Linkedin: https://www.linkedin.com/in/kate-emiley-campbell-9a341933/ Music by Joakim Karud http://soundcloud.com/joakimkarud #kateemiley #brandstorytelling #branding
Views: 132 Kate Emiley
Top 30 Clever Marketing Ideas
This is a list of the cleverest and most creative guerilla marketing like our facebook page for more fun: https://www.facebook.com/fails.planet/ Beach Bum - Happy Rock by Kevin MacLeod is licensed under a Creative Commons Attribution license (https://creativecommons.org/licenses/by/4.0/) Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1100347 Artist: http://incompetech.com/
Views: 1803688 Scoop
BRAND STORY EXAMPLES of Apple, Google, Microsoft, Coca-Cola & Amazon | Ep 40
BRAND STORY EXAMPLES of 5 Of The Biggest Brands in The World | Ep 40 As a solopreneur, I often look to big global brands for inspiration on brand storytelling to find the best brand stories and interesting brand stories. These brand storytelling examples in this brand story video will teach you how to tell your brand story on social media as well as explain how to tell your brand story. This brand story case study will help you with your content strategy 2018 as well as writing a brand narrative for your business. I will be sharing the apple brand story as well as storytelling examples for business from Google, Microsoft, Coca-Cola and Amazon. DOWNLOAD NOW: The Brand Storytelling Guide: https://www.kateemiley.com/freebies/brand-storytelling-guide/ Watch Next: 5 Examples of Brand Storytelling: https://youtu.be/9vrzXmKaSNA For more on my consulting services visit https://www.kateemiley.com/ Say hi on social Instagram: https://www.instagram.com/kateemiley/ Facebook: https://www.facebook.com/kateemiley/ Linkedin: https://www.linkedin.com/in/kate-emiley-campbell-9a341933/ Music by Joakim Karud http://soundcloud.com/joakimkarud #kateemiley #brandstory #branding
Views: 79 Kate Emiley
Steve Jobs' amazing marketing strategy - MUST WATCH
Check out these books about Steve Jobs: * Steve Jobs: https://amzn.to/2PGH3nM * The Presentation Secrets of Steve Jobs: https://amzn.to/2JB1j55 * Becoming Steve Jobs: https://amzn.to/2QgZKf8 * Steve Jobs: The Man Who Thought Differently: https://amzn.to/2AHIqdQ * Steve Jobs (Movie): https://amzn.to/2CZgLq3 Steve Jobs shares his amazingly different approach to marketing and how he used it to build Apple into one of the largest companies in the world. * Join my BELIEVE newsletter: http://www.evancarmichael.com/newsletter/ Transcript: To me….marketing is about values. This is a very complicated world. It’s a very noisy world. And we’re not going to get a chance to get people to remember much about us. No company is! And so, we have to be really clear on what we want them to know about us. Now Apple, fortunately, is one of half-a-dozen best brands in the whole world. Right up there with Nike, Disney, Coke, Sony — it is one of the greats of the greats. Not just in this country, but all around the globe. But even a great brand needs investment and caring if it’s going to retain its relevance and vitality. And the Apple brand has clearly suffered from neglect in this area in the last few years. And we need to bring it back! The way to do that is NOT to talk about speeds and fees. It’s NOT to talk about bits and mega-hertz. It’s NOT to talk about why we are better than Windows. The dairy industry tried for 20 years to convince you that milk was good for you. It’s a lie, but they tried anyway. And the sales were falling. And then they tried “Got milk” and the sales went up. “Got milk” wasn’t even talking about the product. In fact, it focuses on the absence of the product. But the best example of all, and one of the greatest jobs of marketing that the universe has ever seen, is Nike. Remember, Nike sells a commodity. They sell shoes!!! And yet, when you think of Nike you feel something different than a shoe company. In their ads, as you know, they don’t ever talk about the product. They don’t ever tell you about their air soles and why they are better than Reebok’s air soles. What does Nike do in their advertising? They honor great athletes. And they honor great athletics. That’s who they are, that’s what they are about! Apple spends a fortune on advertising — you’d never know it….you’d never know it! So…when I got here, Apple just fired their agency and there was a competition with 23 agencies that…you know…four years from now we would pick one. And we blew that up and we hired Chiat\Day, the ad agency that I was fortunate enough to work with years ago and created some award winning work including the commercial voted the best ad ever made, 1984 (by Advertising Professionals). And…we started working about eight weeks ago, and the question we asked was, “Our customers want to know who is Apple and what is it that we stand for…where do we fit in this world?” And what we’re about isn’t making boxes for people to get their jobs done — although we do that well. We do that better than almost anybody, in some cases. But Apple is about something more than that! Apple at the core…its core value — is that, we believe that people with passion can change the world for the better. That’s what we believe! And we have had the opportunity to work with people like that. We’ve had the opportunity to work with people like you; with software developers, with customers, who have done it. In some big, and some small ways. And we believe that, in this world, people can change it for the better. And that those people who are crazy enough to think that they can change the world are the ones that actually do! And so, what we’re going to do in our first brand marketing campaign in several years, is to get back to that core value! A lot of things have changed. The market is in a total different place than where it was a decade ago. And Apple is totally different — and Apple’s place in it is totally different. And believe me, the products, and the distribution strategy, and the manufacturing are totally different…and we understand that. But values and core values — those things shouldn’t change. The things that Apple believed in at its core, are the same things Apple really stands for today. ENGAGE * Subscribe to my channel: http://www.youtube.com/subscription_center?add_user=Modelingthemasters * Leave a comment, thumbs up the video (please!) * Suppport me: http://www.evancarmichael.com/support/ CONNECT * Twitter: https://twitter.com/evancarmichael * Facebook: https://www.facebook.com/EvanCarmichaelcom * Google+: https://plus.google.com/108469771690394737405/posts * Website: http://www.evancarmichael.com EVAN * About: http://www.evancarmichael.com/about/ * Products: http://www.evancarmichael.com/zhuge/ * Coaching: http://www.evancarmichael.com/movement/ * Speaking: http://www.evancarmichael.com/speaking/
Views: 1409782 Evan Carmichael
How to create a great brand name | Jonathan Bell
Ever wondered why companies like Apple, Uber and AirBnB are so easily identified in a sea of advertising? Jonathan Bell gives step-by-step advice on how to create a lasting brand name. TEDArchive presents previously unpublished talks from TED conferences. Enjoy this unedited talk by Jonathan Bell. Filmed at TEDUniversity in 2016.
Views: 706791 TED Archive
This Is a Generic Brand Video, by Dissolve
Winner of the 2015 Shorty Award for Best in B2B. Made entirely with stock footage from Dissolve. This Is a Generic Brand Video is a generic brand video of "This Is a Generic Brand Video," written by Kendra Eash for McSweeney's Internet Tendency:http://www.mcsweeneys.net/articles/this-is-a-generic-brand-video License the clips used at http://www.dissolve.com/generic Narrated by Dallas McClain. For a generic take on political campaigns, watch This Is a Generic Presidential Campaign Ad: http://www.dissolve.com/gpca Music: "Piano Work 02" by rysktchkw Available under Creative Commons License from SoundCloud at https://soundcloud.com/rysktchkw/piano-work-02 Copyright © Dissolve Inc. This video may not be downloaded. To publish or broadcast this video, contact [email protected], or tweet us at @dissolve. Maintenant en français — merci @thefrenchvoice http://bit.ly/1ooTPDg
Views: 2433228 Dissolve
The Great Stroy Behind The Brand Starbucks | Brand Story
Starbucks is the coffee icon people either love or love to hate. The Seattle company opened its first shop in 1971, and all these years later, the coffee giant is still brewing up addictive drinks and venti-sized controversy across the globe. Watch the video to find out more about Starbucks the coffee godfather. Sub @ www.youtube.com/WhatABrand Like @ www.facebook.com/KARAStudios
Views: 13298 What A Brand
What is Branding?
Facebook: https://www.facebook.com/NorwichBSchool Twitter: https://twitter.com/NorwichBSchool This video was produced in 2011 by the MSc Brand Leadership team at Norwich Business School, University of East Anglia. The course was the first of its kind in the world and has attracted students from 23 countries including Japan, USA, Singapore, Taiwan, UK, India and China - to name but a few.
Views: 1451015 NorwichBSchool
Instagram Stories - Brand Examples
More at www.snapcentral.com.au
Views: 13364 LittleRedJet
AirBnB Branding | Brand Story Examples for Solopreneurs | Ep 41
AirBnB Branding | Brand Story Examples for Solopreneurs | Ep 41 As one of the most famous brands in the world, you would think the airbnb branding strategy would be top notch and that they'd be killing it at telling the airbnb brand story. Well, here's where you're wrong. While yes the airbnb brand strategy does have some great elements of brand storytelling, there are lots of missed opportunities in the airbnb business branding and marketing on instagram. If you're a solopreneur interested in how to create a brand story or in brand story examples, this video shares a airbnb case study about how they share the airbnb story. You'll learn how to create story and the best practices of brand storytelling. DOWNLOAD NOW: The Brand Storytelling Guide: https://www.kateemiley.com/freebies/brand-storytelling-guide/ Watch Next: 5 Examples of Brand Storytelling: https://youtu.be/9vrzXmKaSNA Brand Stories of ghe 5 Biggest Brands in the World https://youtu.be/_q2gFZgkJXE For more on my consulting services visit https://www.kateemiley.com/ Say hi on social Instagram: https://www.instagram.com/kateemiley/ Facebook: https://www.facebook.com/kateemiley/ Linkedin: https://www.linkedin.com/in/kate-emiley-campbell-9a341933/ Music by Joakim Karud http://soundcloud.com/joakimkarud #kateemiley #brandstory #branding
Views: 58 Kate Emiley
Examples of Brand Archetypes in Film
Brand Narrative takes a closer look at some example archetypal characters found in Hollywood and their relevance to how brands represent themselves & tell their brand's story - with character, of course.
Views: 11133 BrandNarrative
Brand Storytelling Examples - The Creepy Subway Guy
http://cookbook.themarketingspot.net - This is my favorite brand storytelling example. Like Jared or not, he is or was the brand for subway. They built their brand on telling his story. You can use this formula for your own brand storytelling. https://www.youtube.com/channel/UCIVUIiVRi6nsjGXI4DMIgVA
Views: 92 Jagger Graham
CASE-STUDY: Brand Positioning Examples [Top 5 Brands]
In this video, I’m going to show you brand positioning examples from 5 of the best brands in the entire world. Take a look at these examples and adapt them to your business: You will see great results! Now, let’s get into the actual content of the video: Brand positioning example #1: Apple. You know, Apple is known for being one of the most valuable companies in this world. And there certainly is a reason for that. In this video, you will see 3 things that make Apple so special and why they were able to stand out in the marketplace so that people actually wait in line to get their products (great marketing)! Brand positioning example #2: Starbucks Do you like coffee? You know, I don’t drink coffee at all (i guess not yet) but I certainly have been to several Starbucks cafes. Why? Because they have a market positioning. They positioned their brand in a way that even people who don’t drink coffee come into their place. Isn’t that awesome? I am also going to show you how you can do just that! Brand positioning example #3: Tesla (my favorite) You know, growing up in the car industry (family business), I got to know the industry a lot. I also quite quickly figured out, how slow new innovations actually get traction in the marketplace. However, Tesla for some reason made the impossible possible. In one of the most competitive markets out there, they were able to pull of something so unique, that I just had to talk about their branding strategy. Because their marketing strategy is just better than the best advertising campaigns out there. I promise. Brand positioning example #4: Coca Cola We all know Coca Cola. But do you also know their branding strategy? I don’t think so because they do something very special. Something that only very few brands are actually possible to do. Watch this video to find out! Brand positioning example #5: Snapchat Yes, even though Snapchat certainly had its hype, there still are many things we can learn from that app in terms of business and branding. There certainly is a reason why they blew up so quickly and I will tell you what exactly it is that made them so special. Now, to sum it up: You’re going to learn everything you need to know about successful brand positioning examples and also how you can implement the best things for your business as well. Make sure to subscribe to this channel if you are interested in learning how you can build a brand online that you can ultimately sell for $10,000,000 or more! Related videos: -How to make $200 a day as a lazy 21 year old: https://youtu.be/3zmmfIIGs4Y -How to sell on Amazon FBA as a beginner: https://youtu.be/bRg-RJGJIOE
Views: 164 Marvin Weiss
How to design a successful logo? How to build a famous brand for your business? Some of the most well-known logos in the world were purposefully designed to indicate something much more than simple beauty. In fact, it seems that in some cases, every line, curve, and color has meaning behind it. Adidas, Apple, BMW, Coca-Cola, Toyota… We see these famous brands everywhere but never consider what their logos exactly mean. Curious to know the secret? Watch the 16 famous logos with a hidden meaning you've never noticed. #logomeaning #logosecret # Hyundai 0:33 The letter ’Н’ symbolizes two people – a client and a representative of the company – shaking hands. Adidas 0:52 The current logo is three stripes at an angle which together form a triangle. This symbolizes a mountain, which in turn represents the challenges that all sportsmen have to overcome day after day. Apple 1:21 Rob Janoff, the designer who came up with the world-famous Apple company logo, explained his idea in one of his interviews. He bought a bag of apples, placed them in a bowl, and spent time drawing them for a week, trying to break the image down into something simple. Vaio 1:58 The first two letters of the Vaio logo symbolize an analogue wave. The last two are similar to the numbers 1 and 0 — that is, symbols of a digital signal. Amazon 2:14 The orange arrow is similar to a smile because the company wants its customers to be satisfied. The arrow is also stretched between the letters ’A’ and ’Z’, in a hint that the company sells absolutely every product you can imagine. Baskin Robbins 2:40 The pink-colored parts of the "BR" section make up the number 31, which is how many ice cream flavors Baskin Robbins used to famously sell. Toyota 2:56 The logo represents a stylized image of a needle eye with a thread passing through it. This is a hint at the company’s past – they used to produce weaving machines. Continental 3:28 Continental, a famous car tire producer, has a logo in which the first two letters depict a car wheel. Formula 1 3:41 If you look carefully at the white space between the letter ’F’ and the red stripes, you can see the number 1. Pinterest 3:59 On Pinterest, people collect images they like from across the Internet and ’pin’ them to their online boards. That’s why the image of a pin is hidden in the letter P. Beats 4:17 Beats, an audio equipment producer based in the USA, uses a logo in which the letter ’B’ looks like headphones on a person’s head. Toblerone 4:32 The famous chocolate company based in Bern, Switzerland, has a silhouette of a bear in its logo. That's because Bern is sometimes called a city of bears. BMW 4:55 The logo is simply a part of the Bavarian flag, the area of Germany where the company originated. LG 5:18 The logo is a stylized image of a person’s face. According to the company, this represents its aspiration to have human relations with their customers. Evernote 5:34 The corner of the elephant’s ear is folded over in a similar way how people fold the corner of a page to make notes. Coca-Cola 5:57 In the space between the letters ’O’ and ’L’, you can see the Danish flag. It’s purely a coincidence. Nevertheless, Coca-Cola has used this as part of its marketing campaigns in the Scandinavian country. If you’ve enjoyed this video, hit that thumbs up button! Music: That Feeling by HookSounds (http://www.hooksounds.com) is licensed under a Creative Commons license (https://creativecommons.org/licenses/by/4.0/). Subscribe to Bright Side : https://goo.gl/rQTJZz ---------------------------------------------------------------------------------------- Our Social Media: Facebook: https://www.facebook.com/brightside/ Instagram: https://www.instagram.com/brightgram/ 5-Minute Crafts Youtube: https://www.goo.gl/8JVmuC ---------------------------------------------------------------------------------------- For more videos and articles visit: http://www.brightside.me/
Views: 19627656 BRIGHT SIDE
BRAND STORYTELLING EXAMPLES: WebTV as a Brand storytelling tool
http://WebTVRevolution.com - Web will intermediate almost every transaction within few years, actually already the majority of sales in several segments is generated by web awareness. Your Brand has only one way to grow: becoming a popular Brand on the web, with an audience of ultra-targeted people. Our Brand storytelling platform offers you the most advanced solution to outsource the brand storytelling process. In this qnd more videos we will show several Brand storytelling examples created by our company. Stop blogging articles nobody reads and discover WebTV as your Brand storytelling solution! http://WebTVRevolution.com
Views: 41 WebTV Revolution
Story Skills & Branding
Story consultant Joel ben Izzy offers some ideas for businesses and organizations to think about before embarking on a branding or rebranding process.
Views: 154 jbenizzy
The Psychology Behind the World's Most Recognizable Sounds | WIRED
Two sonic branding experts explain the thinking behind some of the world's most recognizable sounds. Featuring: Andrew Stafford - Co-Founder & Director at Big Sync Music Steve Milton - Founding Partner at Listen Still haven’t subscribed to WIRED on YouTube? ►► http://wrd.cm/15fP7B7 ABOUT WIRED WIRED is where tomorrow is realized. Through thought-provoking stories and videos, WIRED explores the future of business, innovation, and culture. The Psychology Behind the World's Most Recognizable Sounds | WIRED Sounds include: THX, Mac Startup, Safari Download Sound, Basso Error Message, Funk Error Message, Trash, Windows 95 Startup, Windows 95 Shutdown, AOL Dialup, iPhone Text Alert, Marimba, Nokia Ringtone, T-Mobile Sound, Skype Ringtone, Skype Hangup Sound, iPhone Send/Receive, Facebook Messenger Ding, Slack Message Received, iPhone Typing, Sega, Playstation, Playstation 3, Xbox, EA Sports, Intel, MGM Lion, NBC, Law and Order
Views: 1329054 WIRED
Brand and Emotional Engagement
Brand and Emotional Engagement: If you want to be a brand, there has to be some form of emotional engagement. Examples include the Nike brand, the Budweiser brand, and the Gatorade brand. At a certain point in your relationship with a product, you become emotionally engaged. And you could argue that that's the point at which that product has become a brand, to you. But before that happened, it basically performed a utility. Nothing wrong with that; in fact, you can sell an awful lot of products just because it's really great functionally. But if you want to be a brand, there has to be some form of emotional engagement. The most successful brands bring themselves to life. They're almost like real people. Real people have a point of view. Real people have back story. I think the more you can communicate that sense of real person, back story, to your audience, the better. Budweiser has a back story. It is a piece of America. Its back story's very strong. They need to keep reminding us, as Americans, of their back story. At the same time, day to day, they're marketing that brand in different ways. Quaker does the same thing with Gatorade. Gatorade has a back story. It was scientifically developed at a university. But they also have a front story, which is about how it is current and fresh for athletes. Nike is built for, and they've got us convinced that it's built for, the high performance, highly competitive athlete that wants to get an edge. Now, the reality is that 80% of their shoes are worn to the grocery store. But we all think we have a little bit of that high performance, highly competitive athlete in need of an edge in us, so we buy their stuff. That is a brand. They have very successfully built a brand that we find aspirational. Learn more about the leading branding design firm, Sterling Brands: http://www.sterlingbrands.com/ Buy the book, BRAND is a four letter word: Positioning and The Real Art of Marketing http://www.amazon.com/BRAND-four-letter-word-Positioning/dp/1599323273
Views: 816 Austin McGhie
CREATE YOUR TOPIC CLUSTERS | Brand Story Template Pt 2
Do you want to learn how to create your topic clusters? Watch part 2 of the Brand Story Template series which shares 4 brand story examples. FREE BRAND STORYTELLING GUIDE: https://www.kateemiley.com/freebies/brand-storytelling-guide/ Creating a brand story is a content strategy that has become increasingly popular. It's seen as the future of content strategy which is why it's important to create your brand story using topic clusters hubspot. If you'd like to learn how to build a brand story, these storytelling marketing ideas will help you to create your brand story. Your content marketing will be determined by brand storytelling so learning how to create story is key. Instagram Brand Builder The 3 hour course will help you get more engagement and save more time on Instagram. I know how challenging it can be to come up with creative, interesting and inspiring content, but I’ve developed my own process for creating a 30 day content calendar in less than 2 hours per month. Want to know how I do it? https://bit.ly/2D2JZ7m -------------------------------------------------------------- Watch Next: What is your purpose | Brand Story Template Part 1 https://youtu.be/4j1wBrtNS2Y For more on my consulting services visit https://www.kateemiley.com/ Say hi on social Instagram: https://www.instagram.com/kateemiley/ Facebook: https://www.facebook.com/kateemiley/ Linkedin: https://www.linkedin.com/in/kate-emiley-campbell-9a341933/ Music by Joakim Karud http://soundcloud.com/joakimkarud #kateemiley #brandstorytemplate #brandstorytelling
Views: 49 Kate Emiley
The Secret Behind Coca-Cola Marketing Strategy
Coca-Cola is the biggest non-technology company in the world. Origionally only selling 7 servings a day, the company has grown slightly, at an estimated rate of more than 1.9 billion servings a day. Whats the secret behind their success? With only 4 billion dollars being invested into their advertising, it has allowed Coke's advertising team to experiment and released its fare share of interesting campaigns.
Views: 282545 ThoughtCatalyst
Apple - Perspective
Here's to those who have always seen things differently. http://www.apple.com/?cid=www-us-yt-per
Views: 3282977 Apple
EXAMPLES of Branding & Direct Response, spot the differences
Marketing Strategist, Conrad Flynn of http://conradflynn.com and http://concurnewmedia.com walks through examples of branding ads vs direct response ads. BRANDING is used to educate people and instruct their future behavior. This creates future sales by establishing "brand equity". DIRECT RESPONSE is used to prompt people to take an immediate action. This creates immediate sales by making a compelling offer with a CTA (Call To Action). This is an excerpt of a talk that was given to marketing & business students in September of 2012 during Lehigh Carbon Community College's 4th Annual Entrepreneur Week. (http://lccc.edu) For an explanation the fundamental differences between these 2 styles watch this video: http://youtu.be/oCkowJ5OQGw
Views: 466 cnminc
UK Branding - Famous Examples
The way a company can portray itself through its brand is the most important part of advertising a product. For every success a company like John Lewis will have with their ad campaigns at Christmas, there will be other companies that miss out. A solid brand can do wonders for a product and in this video I've compiled a few examples of big brands from the UK (and Ireland) of companies which have a very strong brand at their core. The brands featured are: -Hovis and their iconic bike ad from 1973; one of the most famous ads of all time which is known for being instantly memorable. -Marmite and their Zippy ad, showcasing the power of nostalgia with two British powerhouses (the product and a TV classic) -Stella Artois and their cinema style ads. I've included this example as a way of showing how a brand can add some class to their product, while still missing a mark. This very famous ad is something I remember seeing in the cinema as a kid. But like many, I presumed Stella was a French drink due to the nature of the advertisiing, and not actually Belgian. -Cadburys and their iconic purple packaging. (this short clip was created by creative agency Pearlfisher, who are one of the biggest design agencies in the UK: http://www.pearlfisher.com/studios/design/ - Guinness, the Irish example with one of the best ads of all time. This ad was so well received that it was voted the best ad of all time in a Channel 4 poll. Simply named "Horses and Surfers", it doesn't tell you anything about Guinness at all, but by using the black and white colour associated with the drink, it does more on a subconscious level than a simple ad of someone sitting a bar could.
Views: 804 James Woods
Zappos' Hsieh: Building a Formidable Brand
Related Story: http://www.gsb.stanford.edu/news/headlines/Zappos_10_15.html Zappos CEO Tony Hsieh offers a compelling account of his transformation from callow Harvard student entrepreneur through his years as a dot-com wunderkind to the creator of a formidable brand. Zappos.com, Inc.: www.zappos.com Designing Happiness, MKT 555 media: http://faculty-gsb.stanford.edu/aaker/pages/Designing_Happiness_media.html Center for Social Innovation podcast: http://sic.conversationsnetwork.org/ Stanford University's Entrepreneurship Corner: http://ecorner.stanford.edu/
Personal Branding Examples
Hey, Hope you enjoy the video Are You Looking to brand yourself or your business? Be sure to take advantage of our FREE Branding Training Course, by clicking on the available icon at the end of the video. If you want to enter into the realm of personal branding, then you need to be prepared. There are some key things that you should be doing to get your personal brand seen, recognised and remembered. This will help you! The Personal Branding Mindset  Understand the importance of having the right Personal Branding mindset  Understand the “Think like a leader” Philosophy  Understand the Principals of Attraction Marketing  Understand the “Rockstar Mentality” Identifying Your Personal Brand  Your Primary goal is the creation of fans  Test the pen example with someone you know (Page 1)  Have a clear picture of what you want people to remember you for  Write down all of your strengths and weaknesses  Write down the strengths and weaknesses of all of your competitors  Draw up comparisons on the tables provided Your Strengths Your Weaknesses Ask yourself, and answer honestly, these questions for your personal brand topic:- Questions Yes No Can you solve problems, add solutions and value in their lives?   Does this Niche have a saturation point? Is it large enough for you to expand?   Can you see yourself waking up every morning excited to get started in your chosen field?   Are you proud to describe your work to others?   Can you be a success in your chosen Niche?   Will your fans be as excited as you are on this subject?   Your Personal Brand Summary Your Personal Brand Who Are “You” Why Buy from you  Can describe your brand in Less than 20 words  Your Brand is Clearly defined, with specifics Communicating Your Brand Your Personality and Mannerism  Make connection with a conversational manner  Deliver info with a captivating tone Questions Yes No Film a video for your brand, watch it yourself. Did you enjoy it and does it make you want to click through?   Write content for your viewers, read it out aloud to yourself. Does it make you listen intently?   Your Brands Appearance Your colour shades / personality Soft or hard appearance? Light or Bold fonts used?  Sketch a portrait of your brand on a blank piece of paper. Your Brand Hook Do you have a story to tell? What gets your fans interested or excited?  Collect testimonials. Incorporate them onto your website/blog/social profiles.  Keep updating and adding content to stay visible and connected Broadcast Your Personal Brand to the World Whats your best Brand Asset?  Get yourself an auto-responder service preferably with Aweber or GetResponse  Set up your personal branding list campaign and follow up message string.  Send Traffic to your lead capture page or blog.  Build a healthy relationship with your subscribers.  Monetize your list Questions Yes No Do you understand the reason for creating multiple followup messages.   Do you feel you can give lots of value via this medium? And how it can build long term relationships.   Personal Brand, Personal Branding, Personal Marketing, Personal Branding examples, Personal Branding Statement, what is branding, personal branding blog, personal branding tips, branding personal pdf, online branding, personal branding blog, personal branding facebook.
Views: 2504 Brett Jackson
Sasha Strauss | $100,000 of Brand Strategy Advice
A rich introduction to all things branding- from naming and brand architecture to visual design and brand extension. We'll look at why brands matter, who they matter to, how you can build them into your marketing, advertising and public relations strategies. A great start for professional communicators or those simply interested in brand strategy
Views: 136940 BINA LA
When To Ditch a Lousy Pitch (Brand Storytelling Strategy)
#brandstory #storytelling This is about having a great brand story. Or how to ditch a lousy pitch. Every brand has a story, has a pitch, has an angle. A few work. Many fail. The ones that work do what the others fail to do: they ignite the imagination of the customer. Read the full story here: https://www.risingabovethenoise.com/when-to-ditch-a-lousy-pitch/ -------------------------- In these One Minute Wednesdays, I cover branding, marketing, design, rebranding, brand story, storytelling, strategy and growth hacking for business owners, entrepreneurs and those who refuse to blend out, and instead want to stand out. To make a difference. To make a change. To start a movement. Subscribe to our blog: http://www.RisingAboveTheNoise.com Free eBook: http://www.risingabovethenoise.com/do... Grab your copy of Brand Intervention: http://a.co/ipzXVhr David Brier, Brand specialist and branding expert leadership | business ideas
Views: 240 David Brier
Brand Examples in Real Life - Method
How do you build up your brand story in the minds of your customers? Branding Examples in Real Life provides quick examples of how other companies have done this successfully, so you can get to work on creating a remarkable brand. More at http://www.lisahaggis.com/blog/
Views: 104 Lisa Haggis
9 WORST Company Failures!
Dumbest ways companies have failed to predict the future or made decisions that bankrupted them! Whatever happened to Blockbuster and Borders? Find out on this countdown of epic business blunders! #9. “Kodak”- The Eastman Kodak Company was founded in 1888 and was the most successful company in the photography industry during the 20th Century. They were the leaders in bringing the cutting edge of photographic technology and easy to use cameras to the hands of consumers throughout the world. But Kodak almost met its demise at the hands of a product that it actually invented: digital photography. Kodak invented this technology in 1975, but failed to jump on the innovation, believing that common applications for it were well into the future. Early on, the company thought that the high cost and complexity that would be needed to make a push into the digital front weren’t in Kodak’s best interests. So, Kodak put digital photography to the side to be picked back up when the time was financially advantageous, but they waited too long. By the time they switched gears, they faced competitors who had been perfecting their business models with digital photography at the center, whereas Kodak’s model was still dependent on printed photos. While other companies made deals with websites, phone companies and focused on online based imaging, Kodak floundered and in 2012 filed for Bankruptcy. They have since come back from bankruptcy and started specializing in producing smartphones and tablets. #8. “Pan American”- From 1927 until 1991, Pan Am was the largest airline company in the United States, but due to bad foresight, callous labor practices and an uncontrollable disaster this global giant quickly met its end. The company basically had a monopoly on overseas travel until World War II but was dealt its first major blow when other strong airline companies began to up their game. Pan Am fought off the competitors with its innovations such as jumbo jets and an advanced system for making reservations but these innovations couldn’t match the corporate aptitude and human relations that the other airlines dealt with more astutely. One of the main reasons for Pan Am’s failure was ironically due to its early successes. Because of the sheer size of its fleet, it was the company hit the hardest by the 1973 oil crisis. Just before the crisis, Pan Am had just purchased a number of brand new gas-guzzling Boeing 747s and was forced to dramatically raise ticket prices to recuperate. As it was trying to recover from this setback it had also become a target of terrorism in the Middle East. To the terrorists Pan Am was a symbol of the United States overseas because it was the largest U.S. airline servicing the area. During the Gulf War, in the midst of financial hardships and battles with labor unions, Pan American 103 on a transatlantic flight from Frankfurt, Germany to Detroit was blown up by Libyan nationals above the Scottish town of Lockerbie. The incident scared even more customers away from flying Pan Am and many travel agents would no longer book flights on their planes. All of these events and poor managing of them led Pan American International Airways to declare bankruptcy and completely fold in 1991. #7. “Borders”- Tom and Louis Borders opened their first bookstore in 1971. Their vast selection of books and innovative inventory system turned them into the second biggest chain of book megastores. Due to years of miscalculating the future of book consumption, the bookstore all but vanished in 2011. It all started in the mid 90s when Amazon and other online stores hit the scene. Instead of developing their own website and focusing on online sales, the company decided to further their storefront endeavors and expanded into Europe and Asia opening hundreds of stores. Their competitor Barnes and Noble, did the opposite by preparing for the digital age, perfecting their online sales system and focusing on their storefront operations in the United States. When Borders did start to catch on to the online market they were already far behind and decided to use Amazon as a host for such sales. Because of this, as more and more sales were made online, instead of receiving 100% of the profit they had to share with Amazon. Borders also was caught in the past by devoting lots of money and inventory towards DVDs and CDs at a time when digital music and video was on the rise. While Barnes and Noble developed it’s own e-reader to grab paperless book market by the horns, Borders was extremely slow to adapt to the change. All of these factors came to a boiling point in 2006 when, after several years of losing millions of dollars Borders filed for bankruptcy. By 2011, Borders realized there was no way out and closed most of its remaining stores. The only stores remaining are in southeast asia where it remain Borders in name only, as they were sold to a company named Popular Holdings.
Views: 723947 Factnomenal
In-Media's Examples of Story Telling Through Video
Stories are all around us. They are what move us, make us feel alive, and inspire us. In-Media’s conveys narratives as a means of entertainment, education, cultural preservation, and instilling moral values. We can drive the story through narration, actors saying lines or interview subjects explaining events. Learn more at www.In-Media.net
Views: 4189 In-Media
Designing a KILLER Brand Instagram Feed (With fire examples)
➤ FREE 7-Figure Case Study Training: https://zach-inman.com/free A lot of people struggle with making a good Instagram feed, and it's something that every single brand needs to make sure that they have down pat. That's why in this video, I talk about the entire psychology behind a solid feed and how you can go about making one yourself. I don't talk about taking the pictures or anything, but I show how you can see what works and use that for your own ventures. ➤ eCommerce Mastery Course: https://zach-inman.com/ecommerce-mastery ➤ My Recommended Tools: https://zach-inman.com/tools
Views: 9305 Zach Inman
IS YOUR BRAND "STORY" STRONG ENOUGH? | Ross Shafer | Leadership Author and Keynote speaker
I found the perfect example of a BRAND STORY so compelling the product virtually sells itself. You will want to build a better brand story after you see this! The Relevant Leaders Club, founded by leadership author and speaker, Ross Shafer, uses innovative case examples to help both young and highly experienced leaders find relevant business solutions for motivating your workforce, creating leadership exercises so that you remain nimble when your business changes, to understand customer service experiences, customer mapping, and how to maintain your status as a business authority whether you run a Fortune 500 company or a small mom-n-pop business. VIDEO LINKS WE THINK YOU'LL LIKE: RELEVANT LEADERS CLUB PLAYLIST https://www.youtube.com/playlist?list=PL01B706762D081FAF WHAT IS THE RELEVANT LEADERS CLUB? https://www.youtube.com/watch?v=PwnSCFZonsY MOTIVATIONAL VIDEOS https://www.youtube.com/watch?v=-aUwuoI_AU4 https://www.youtube.com/watch?v=RarhzK3CN1M HOW TO BUILD TEAMS VIDEOS https://www.youtube.com/watch?v=2dCBGSBmPHQ https://www.youtube.com/watch?v=u7a5jfaYbRU HOW TO ACHIEVE CUSTOMER GREATNESS VIDEOS https://www.youtube.com/watch?v=kNR_TeRK4WE https://www.youtube.com/watch?v=8T54rQrMleA https://www.youtube.com/watch?v=38AKtxFGC0c https://www.youtube.com/edit?o=U&video_id=rhoGJ0NpYqg https://www.youtube.com/watch?v=vGGiWl77tsk https://www.youtube.com/watch?v=-f4dNi17Zy8 https://www.youtube.com/watch?v=8SyJTJfqhWM HOW TO GROW MARKET SHARE VIDEOS https://www.youtube.com/watch?v=qulvoRA2bq8 https://www.youtube.com/watch?v=FfQjfV6kA7Y https://www.youtube.com/watch?v=iy6yKNkD8rk https://www.youtube.com/watch?v=n5ogV8qjCiA FUNNY MOTIVATIONAL SPEECHES https://www.youtube.com/watch?v=tDhYjyxM3UU https://www.youtube.com/watch?v=2A2GUzsFIt4 https://www.youtube.com/watch?v=jX_zln_u7RE https://www.youtube.com/watch?v=saOErpuNffE RELEVANT (FIELD) REPORT VIDEOS https://www.youtube.com/watch?v=OwVM25ddTHk https://www.youtube.com/watch?v=FFhB8ESFUJM https://www.youtube.com/watch?v=GMurRbSi6-w https://www.youtube.com/watch?v=b4-gQiXhO8c https://www.youtube.com/watch?v=wHvQ9suNJMw https://www.youtube.com/watch?v=4IeIDcONWbM https://www.youtube.com/watch?v=Ip6D3l6NH8Q ROSS SHAFER HR TRAINING VIDEOS https://www.youtube.com/watch?v=HgJB2eXdP1g https://www.youtube.com/watch?v=Ejh-e8-3hUU https://www.youtube.com/watch?v=XCdDmJd7eMw https://www.youtube.com/watch?v=uGqWbc4VyUc ROSS'S WEBSITES: http://www.RossShafer.com http://www.RelevantReport.com SOCIAL MEDIA CONNECTS FACEBOOK : https://www.facebook.com/Ross-Shafer-278286802182780/?ref=aymt_homepage_panel TWITTER: @rossshafer CONTACT ROSS: (910) 256-3495 or email [email protected] Official Website; http://www.RossShafer.com
Views: 90 Ross Shafer
Get Customers With Examples | Storytelling
Using examples of people happy after experiencing your product or service to get customers is what storytelling is good for. SUBSCRIBE TO MY FACEBOOK MESSENGER CHATBOT to get all my freebies and my marketing secrets... http://bit.ly/FacebookMessengerChatbot SUBSCRIBE TO THIS YOUTUBE CHANNEL: http://bit.ly/LoveIsInTheBrandSubscibe LET'S CONNECT ON SOCIAL MEDIA: Twitter : https://twitter.com/nanci_twitt Facebook : https://www.facebook.com/LoveIsInTheBrand Google+ : http://bit.ly/LoveIsInTheBrandGplus LinkedIn : http://bit.ly/LoveIsInTheBrandLinkedIn Instagram : https://www.instagram.com/LoveIsInTheBrand FIND LOVE FOR YOUR BRAND: http://www.thehousecatdesign.com CONTACT: [email protected] Music by Snowdrop: https://soundcloud.com/snowdrop_jpn/hip-hop-instrumental-9
Examples of wine brands using video marketing: Part 2
Curious how other wine brands are using video marketing? Follow along as I fill you with inspiration and strategic tips.
9 Brand Design Elements Your Brand MUST Have for Designers and Entrepreneurs
If you are in the midst of designing your personal brand, you have come to the right video. In this video I share the 9 Essential Elements of a Personal Brand Design Ecosystem and offer a few examples of what good personal brand design looks like. You can download the companion mini-ebook for this video here: “9 Design Elements Your Brand Absolutely, Positively Needs” http://www.philipvandusen.com/direct-optin This video is a speed-round of this original video: https://youtu.be/iuIgfMd6sdM —————————————————————————————— This video is targeted to my channel’s audience of entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, design, trend, marketing and communications. —————————————————————————————— Philip VanDusen is the founder of Verhaal Brand Design, a strategic design and branding consultancy in the New York City metro area. He is an accomplished creative executive and expert in strategic branding, graphic design and creative management. Philip gives design, branding, marketing and business advice to creative professionals and entrepreneurs on building successful creative practices and brands. —————————————————————————————— MY WEBSITE: http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse WORK WITH ME PERSONALLY: http://www.philipvandusen.com/oneonone FOLLOW ME ON TWITTER: https://twitter.com/philipvandusen SUBSCRIBE TO MY YOUTUBE CHANNEL: http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON PINTEREST: https://www.pinterest.com/philipvandusen/ LIKE ME ON FACEBOOK: https://www.facebook.com/Verhaal-Brand-Design-115957185470571/ GET TUBEBUDDY - THE BEST TOOL FOR YOUTUBERS: https://www.tubebuddy.com/philipvandusen RECOMMENDED BOOKS TO HELP YOU BUILD YOUR BRAND AND CREATIVE PRACTICE: Book on Design Thinking: “Change By Design”, Tim Brown http://amzn.to/2mTFDrz On Creative Inspiration: “Imagine”, Jonah Lehrer http://amzn.to/2mJpQe9 On the Freelance Economy: “Free Agent Nation” by Daniel Pink http://amzn.to/2mWlbpR My fav Design Career book: “Orbiting the Giant Hairball” by Gordon MacKenzie http://amzn.to/2noTnIL On inspiration: “Rules of the Red Rubber Ball: Find and Sustain Your Life’s Work” by Kevin Carroll http://amzn.to/2moisCu The 22 Immutable Laws of Branding, Al Ries + Laura Ries http://amzn.to/2noZGwd MY EQUIPMENT + TOOLS: Canon EOS 80D DLSR Camera: http://amzn.to/2nn4y4q Canon EOS 80D 18-55mm kit lens: http://amzn.to/2mnAAws Canon EOS 80D Yongnuo 35mm lens: http://amzn.to/2nniETh RODE NT2000 Condenser Mic: http://amzn.to/2mFoNvG ART Tube MP: Tube Mic PreAmp: http://amzn.to/2mFoVeE Rode Mic Boom: http://amzn.to/2nxNFmJ Mackie HR824 Studio Monitors: http://amzn.to/2nxQNz3 Sony MDR 7506 Headphones: http://amzn.to/2mFpsxa Screenflow 6.2: video editing software: http://amzn.to/2nxFLK3 LimoStudio Softbox Lights (x2): http://amzn.to/2n2u7KK Logitech HD Pro Webcam C920: http://amzn.to/2nmX4hZ Rode smartLav+ Lavalier Microphone: http://amzn.to/2n2xL7B OWC ThunderBay 4 0GB 4-Bay HD Enclosure: http://amzn.to/2npj7Va Toshiba 3.5-Inch 2TB 7200 RPM HD (x4): http://amzn.to/2mnWZtm HP 27er 27-in IPS LED Backlit Monitor http://amzn.to/2w29u1S Anker 2.4G Wireless Vertical Ergonomic Optical Mouse http://amzn.to/2iZHKts Refurbished Apple iPad Air A1474 16GB, Wi-Fi, Black http://amzn.to/2wDuEVX Stylus Pen RETECK 10 Pack, Stylus for iPad, iPhone, Etc http://amzn.to/2x7iEPC TubeBuddy: https://www.tubebuddy.com/philipvandusen Adobe Creative Suite (2017 CC) Apple Logic Pro X Native Instruments Komplete Audio 6: USB Audio Interface *We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.
Views: 180603 Philip VanDusen
Worst Company Disasters! | Top 6 Blunders
Subscribe here: https://goo.gl/9FS8uF Check out the previous episode: https://www.youtube.com/watch?v=oxotOEZCh8g Become a Patreon!: https://www.patreon.com/ColdFusion_TV Hi, welcome to ColdFusion (formerly known as ColdfusTion). Experience the cutting edge of the world around us in a fun relaxed atmosphere. Sources: Excite http://www.todayifoundout.com/index.php/2013/03/excite-had-a-chance-to-buy-google-for-750k-but-turned-it-down/ Kodak http://mashable.com/2012/01/20/kodak-digital-missteps/#bTwoOZCuzZqV https://www.google.com/patents/US4131919 Nasa http://edition.cnn.com/TECH/space/9909/30/mars.metric.02/ Blockbuster http://www.cnet.com/news/blockbuster-laughed-at-netflix-partnership-offer/ Nokia https://www.linkedin.com/pulse/nokia-ceo-ended-his-speech-saying-we-didnt-do-anything-ziyad-jawabra http://www.theinquirer.net/inquirer/news/2465691/nokia-to-make-smartphone-comeback-with-duo-of-android-70-nougat-handsets Xerox http://www.businessinsider.com.au/xerox-was-actually-first-to-invent-the-pc-they-just-forgot-to-do-anything-with-it-2012-2 http://history-computer.com/ModernComputer/Personal/Alto.html //Soundtrack// JMSN - The One (Stwo Remix) Baths - Somerset Gavin G - Refresh French Horn Rebellion - Won You Over (Jamie de Von Remix) Seba - Painted Skies (Oscillist Remix) Front 242 - Happiness [Underworld Dub Mix] 1995 Chasing Dreams - I See You From The Clouds (feat. moshimoss) Chase Dobson - Sombriata Autograf - Future Soup (Ferdinand Weber Remix) Jakatta - American Dream [Afterlife Mix] (Beatless Version) Underworld - Jumbo 1999 Uppermost - My Beloved Soul Grifta - Extinct Haven - Remember » Google + | http://www.google.com/+coldfustion » Facebook | https://www.facebook.com/ColdFusionTV » My music | t.guarva.com.au/BurnWater http://burnwater.bandcamp.com or » http://www.soundcloud.com/burnwater » https://www.patreon.com/ColdFusion_TV » Collection of music used in videos: https://www.youtube.com/watch?v=YOrJJKW31OA Producer: Dagogo Altraide Editing website: www.cfnstudios.com Coldfusion Android Launcher: https://play.google.com/store/apps/details?id=nqr.coldfustion.com&hl=en » Twitter | @ColdFusion_TV
Views: 2996091 ColdFusion
Insta Story Examples
Examples of various instagram stories
Views: 14 yello hyena
Storytelling examples for better SEO (DGS4 Recap)
Join our next Digital Growth Summit https://medialeaders.com/digital-growth-summit/ Storytelling examples for better SEO Do you have any real world examples of anyone who has told a great story, is doing a good job, and will see numerous benefits from telling the story well? When you are trying to build a story, you have to figure out the intent and the difference between interest and intent. A good example is when I was working at a large agency on a campaign for Prius. We were trying to figure out the intent behind MPG versus hybrid technology. The hybrid technology is interest but with intent behind that. I think that there is a lot of confusion when pulling data on interest and assuming intent behind those metrics. You need to do a lot of testing. In terms of the storytelling, you really have to differentiate the interest from the intent so that you can't just build a lot of content around MPG saying that you have the best or highest MPG in the world, you have to first figure out what the intent is. What we did in our research is that we found that the intent for MPG was not the fuel economy but it was actually more of a story about what the MPG means to the consumer. Once you build a strong hypothesis around the intent then you can tell the story. - Jonathan Renteria One of the websites that is a part of Demand Media is called Society6.com. It is really interesting because it started in order to solve a particular need for a particular vertical. It was basically artists that wanted to market whatever they were creating, so the business came out from other artists to try to help them. I think that it is a good example for storytelling because first they looked at the story and the need and figured out who they were going to try to sell the product to, what kind of consumer. The story behind that is that consumers are not only buying products, but they are helping independent artists as well. It's a good story. When you have a fundamental story like that about helping a community and helping a particular group of people who are creating art, it triggers a lot of opportunity in not just SEO but in all channels that you want to work in and sell in. - Juan Cardoso For SEO there is only so much that you can do, and so much that you can control. You can control a lot of it, everything that is on your site: all your content, and all of your linking. However, the off-site piece is really the most important piece at the end of the day. If you don't have a story to tell, if you are not building a brand, then you won't get this stuff happening on your site. Any rankings that you do get, you won't be able to sustain in the long-term unless you really build that story and build that brand around it. - Adam Piotrowski I think one interesting is example is that we are working with a new form of payment processing right now with a company called FatMerchant. Essentially, instead of paying fees for each transaction, they charge a monthly subscription fee and then all of the monthly fees are covered. It is a different business model, but to gain business we were competing with the banks and with Intuit and PayPal and Square. These companies have a much bigger budget than we have as this small start-up but we focused on developing a voice that spoke for the small business owners. We wanted to see where small business owners were asking questions and talk to them. We use Reddit and a site called Mention.com where anytime that someone messages one of the keywords that we put in there, we get a notification about it. We took a different approach and looked to see where people were asking questions about small business so that we could promote it, particularly related to small business finance. We responded honestly on behalf of the brand and then just doing a lot of that, responding and interacting and telling stories in real time, that lead to a lot of new ways to getting clients. It is a different way of telling a story and connecting with people on a one-to-one basis. P.J. Leimgruber
Views: 67 Media Leaders
Marketing Chat: Brand Ambassador Examples
What can a brand ambassador do for a company? In this video companion to the blog post "How to Hire a Voice", Carolyn talks about the importance of integrity and the roles of brand ambassadors like Guy Kawasaki, Sarah Evans, and local Central Florida bloggers Julie Deily, Katy Widrick, Rachelle Lucas, and Melanie Edwards. Links: http://ct-social.com/hiring-voice-brand/ http://www.thelittlekitchen.net/gnocchi-brown-butter-cream-sauce/ http://katywidrick.com/2014/06/02/going-green-smoothies/ http://thetravelbite.com/travel_and_food_blog/excited-to-announce-that-im-a-viator-ambassador/ http://www.modernmami.com/life/walmart-foundation-eat-healthy-together-challenge/
Views: 263 CTS Agency

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