You know you have an important trade show coming up and you could meet a buyer for a HUGE retail chain that could change your life if you are prepared for that sales pitch... when you're busy running product development sales for a huge brand OR leading a start-up you barely have time to sleep, let alone think through how these differences should apply to your brand.
Oftentimes sales flat-line because a brand is being RE-ACTIVE instead of PRO-ACTIVE for their next sales presentation. If you're selling the identical products, packaging and serving sizes you sold last year... don't expect any sales growth.
So how do you prepare for your next trade show or sales pitch of your CPG product? How should you plan your sales strategy for next year so you're prepared to meet with any retail buyer and close that PO? I'd like to suggest you should start here:
1) Identify what stores you're currently in and where you want to be next year
2) Consider what type packaging, serving sizes and displays are in these new stores
3) Create this type of packaging for your product (design it, cost it out, figure out the palletization and case pack, etc. Calculate and plan out all the information that retail buyer for your target customer will need in order to feel confident you are ready to handle their order).
4) Create a sales presentation tailored for each retailer type highlighting these packaging differences that are perfect for them - that includes all the answers you figured out in step #3
The outcome of your strategization session will be different packaging, prices, serving sizes etc for different retail types... which will result in NEW sales. I guarantee it. I've seen it for every client we've worked for.
It's important to PRO-ACTIVE in order to capture new customers and open up new shelves.
RESOURCES TO HELP YOU CREATE A SUCCESSFULY SALES STRATEGY:
+ Watch this video to re-focus on what you know - different retailers require different types of packaging (https://www.youtube.com/watch?v=PtVN2OWmZCs).
+ Then download this FREE PDF worksheet (no strings attached) (http://bit.ly/2LgaPOT) which has questions to work through with your team to apply these facts and create a pitch strategy tailored for each retailer with packaging perfect for their style of store.
These two resources will help you be prepared to meet with your retail buyers this coming year and close sales. Don't miss a sales opportunity because you didn't plan. Take time today to make a difference for next year (http://bit.ly/2LgaPOT).
WANT MORE HELP GETTING YOUR PRODUCT INTO RETAIL?
+Subscribe to our video channel START TO SOLD to see FREE advice in interviews of industry experts creating CPG products and getting your idea selling on the shelf.
+If you want to hire someone to execute a new packaging strategy for you, check out my company: http://pearlresourcing.net
+ Want to listen in your car instead of watch videos? Our audio podcast is coming soon!
WANT TO KNOW MORE ABOUT EMILY PAGE
Emily is CEO of Pearl Resourcing and has managed and launched multiple 7-figure brands in Costco, Williams-Sonoma, Kroger, and Amazon. She’s bringing you the expertise, resources, and mentors you need so that you can develop products and make them sell. For more information about Pearl Resourcing visit: http://pearlresourcing.net
FREE WORKSHEET SO YOU CAN CREATE YOUR FRESH PACKAGING STRATEGY
Want to apply this to your product? Download this free WORKSHEET PDF (no email required or strings attached) so you can brainstorm and CREATE PACKAGING THAT SELLS. http://bit.ly/2LgaPOT
WEBSITE TO CALCULATE PACKAGING COSTS:
For USPS (must create a FREE account and log-in):
BEHIND THE SCENES STUFF!
This video was created by some of the BEST CPG video production companies in town, YesGoProductions (http://yesgoproductions.com). Need a video to sell your products online! Check them out!
Branding by Kat Reyes Design: http://katreyesdesign.com
WANT TO KNOW MORE ABOUT EMILY PAGE?! Emily is CEO of Pearl Resourcing and has managed and launched multiple 7-figure brands in Costco, Williams-Sonoma, Kroger, and Amazon. She’s bringing you the expertise, resources, and mentors you need so that you can develop products and make them sell.
Whether it’s packaging, product development, brand design, marketing, manufacturing, distribution, or operations and logistics, you’ll get the in-depth, relevant and actionable advice and resources you need, here at the Start to Sold Video Podcast.