Gain the management, entrepreneurial, marketing and professional skills to gain a successful career in the luxury brand industry. gold.ac.uk/pg/ma-luxury-brand-management twitter.com/GoldsmithsUoL facebook.com/GoldsmithsUoL
Views: 2324 Goldsmiths, University of London
Find out more about the Luxury Brand Marketing Course at GCU London.
Views: 1263 watchgcu
Take a journey into the world of luxury and learn how Glion students are getting luxury brand management training with some of the world’s leading luxury brands. In this documentary, Glion students and key faculty members explain how the Luxury Brand Management specialization program works. This specialization track builds upon the customer experience management skills that Glion students have acquired for the hospitality industry, and it elevates those skills for the luxury sector through internships, luxury brand management courses and a two-week applied learning workshop at Domus Academy in Milan. To learn more about our Luxury Brand Management specialization, visit http://www.glion.edu/luxury
Views: 19039 Glion Institute Of Higher Education
May 26 -- Robert Chavez, president and chief executive officer at Hermes, talks about the legacy of quality at Hermes and how the company is expanding the brand. He speaks on “Bloomberg Surveillance.” -- Subscribe to Bloomberg on YouTube: http://www.youtube.com/Bloomberg Bloomberg Television offers extensive coverage and analysis of international business news and stories of global importance. It is available in more than 310 million households worldwide and reaches the most affluent and influential viewers in terms of household income, asset value and education levels. With production hubs in London, New York and Hong Kong, the network provides 24-hour continuous coverage of the people, companies and ideas that move the markets.
Views: 12101 Bloomberg
Alexa Chung, our fashion bloodhound, is back investigating the ins and outs of the fashion industry in the second series of Vogue’s on-going documentary, the Future of Fashion. This time exploring things from a more business angle, she took the Vogue team to her adopted home city of New York and hit the trail to answer all your questions submitted via the Vogue social media channels. In the first episode, live today, she talks boundary-pushing retail with Opening Ceremony’s Carol Lim and Humberto Leon, and savvy merchandising with Joseph Altuzarra and his CEO Karis Durmer. Subscribe to British Vogue►► http://po.st/SubscribeBritishVogue Series 2 Episodes: Episode 1: http://bit.ly/AlexaSeries2Ep1 Episode 2: http://bit.ly/AlexaSeries2Ep2 Episode 3: http://bit.ly/AlexaSeries2Ep3 Click Here For Series 1: http://po.st/TheFutureOfFashionS1 Vogue has dispatched contributing editor Alexa Chung to investigate the state of fashion today in her series The Future of Fashion. Alexa Chung will be talking to everyone from current fashion students to the heads of major design houses, via journalists, buyers and all the workers in between. Watch as Alexa Chung try to find out what the future holds for this multi-billion pound fashion industry; how the next generation will get fashion careers using all the tools available to them; and what the fashion landscape looks like in terms of sustainability and technology. CONNECT WITH BRITISH VOGUE Web: http://po.st/BritishVogueVideo Twitter: http://po.st/TwitterBritishVogue Facebook: http://po.st/FacebookBritishVogue Google+: http://po.st/GoogleBritishVogue Instagram: http://po.st/InstagramBritishVogue Pinterest: http://po.st/PinterestBritishVogue Newsletter: http://po.st/NewsletterBritishVogue ABOUT BRITISH VOGUE British Vogue is the world’s leading premium lifestyle and fashion entertainment channel. Weekly releases and brand new original programming including short films, series and in-depth documentaries, British Vogue’s channel is the ultimate destination for unprecedented access into the world of fashion, beauty and culture. How To Run Fashion Business With Alexa Chung | Series 2 - EP.1 | Future of Fashion | British Vogue https://www.youtube.com/user/vogue
Views: 417084 British Vogue
May 27 -- A new ranking of global luxury brands finds Louis Vuitton sitting on top of an industry losing favor with consumers in China and Russia. Bloomberg’s Andrew Roberts reports on “The Pulse.” -- Subscribe to Bloomberg on YouTube: http://www.youtube.com/Bloomberg Bloomberg Television offers extensive coverage and analysis of international business news and stories of global importance. It is available in more than 310 million households worldwide and reaches the most affluent and influential viewers in terms of household income, asset value and education levels. With production hubs in London, New York and Hong Kong, the network provides 24-hour continuous coverage of the people, companies and ideas that move the markets.
Views: 6680 Bloomberg
Titled "Fashion is a Beautiful Chaos," this is the first lecture of a three-part series introducing Polimoda's Master's in Fashion Brand Management. Here, our director Danilo Venturi unpacks the three major tipping points that have shifted today's industry — globalization, the internet and the downfall of ideologies — to decode how the brand manager remains relevant in a chaos-ridden society. The blurred distinction between culture and identity, he explains, coupled with a shifted perception of time and space, have caused chaos - and this, he argues, is the new order. Shot in Polimoda's main campus, Villa Favard, these lectures are part of a special BoF - The Business of Fashion media partnership launched in October 2017 to unlock one of fashion's most sought-after figures. ========================= More info about Polimoda Master's Course in Fashion Brand Management (The Deep Identity of a Luxury Fashion Business): http://www.polimoda.com/courses/fashion-brand-management/ Follow us on: Facebook - https://www.facebook.com/Polimoda Instagram - https://www.instagram.com/polimodafirenze Twitter - https://twitter.com/polimodafirenze LinkedIn - https://www.linkedin.com/company/polimoda Subscribe to our YouTube Channel: https://www.youtube.com/user/polimodatube
Views: 1502 Polimoda
When you think of luxury, you think of small, elite, exclusive. When you think of the internet you think exactly the opposite, and marrying the two has historically enjoyed little success. Yet a company called The Luxury Society evolved into a flourishing business by exploring where a mass media platform could successfully meld with a niche luxury network.
Views: 4511 INSEAD
"Everything has to be changed in the luxury industry from HR, to supply chains, to logistics, to sales people"- Jean-Nöel Kapferer Interviewed by Thibault Lieurade, Jean-Nöel Kapferer, Emeritus profesor at HEC Paris, discusses the new keys to success in the luxury industry in this modern, digital age. If you want to find out more about the Executive Certificate in Luxury at HEC Paris, follow the link: https://execed.hec.edu/en/executive-certificates/luxury#Perspectives
Views: 901 HEC Paris Executive Education
China’s luxury market continues to boom, showing nearly two-fold growth since 2013, and is expected to make up more than 40 percent of global luxury spending by 2025. Cartier tops the fourth Gartner L2 Digital IQ Index: Luxury China. The jeweler boasts best-in-class presence on WeChat, including sophisticated commerce capabilities on their in-app boutique, and visibility across WeChat Moments with ads featuring brand ambassador Xin Zhilei. The brand also remains one of the most visible brands on Baidu, purchasing against 73% of unbranded category terms on Baidu mobile. The Gartner L2 Digital IQ Index: Luxury China benchmarks the digital competency of 91 luxury fashion and watch & jewelry brands operating in China. For these and more insights, visit L2inc.com.
Views: 6739 L2inc
Learn more about the course: http://www.uwl.ac.uk/FashionMarketing Explore specialist fashion brand design and strategy, and fashion marketing. The course covers fashion brand management, fashion marketing and fashion retail. You will develop an understanding of marketing strategies for retailers from value high street to luxury sectors. You will research current global trends while considering aspects such as ethics, social marketing and corporate responsibility.
Views: 1246 University of West London
Michel Phan, MSc in Luxury Management & Marketing Director and luxury expert highlights the type of jobs students can expect after graduating from the MSc in Luxury Management & Marketing.
Views: 1760 emlyon business school
In this video, I breakdown how we created a luxury fashion brand from scratch for one of our clients including brand strategy, brand naming, brand identity creation, primary logo design, secondary brand mark, official brand pattern, clothing tag design, shopping bag design, packaging design, website design, art direction and more. ============ Thank you for watching this video. I hope that you keep up with the daily videos I post on the channel, subscribe, and share your learnings with those that need to hear it. Your comments are very important to me, so please take a second and say ‘Hey’ ;). Please subscribe to our Youtube channel: https://www.youtube.com/subscription_center?add_user=UCmVbvYtA8a__4P-7YXk9bIA Mash Bonigala is a specialist in Positioning Strategy, Brand Identity & Inbound Marketing, helping entrepreneurs and start ups build robust brands and increase revenues. In this channel he shares videos on strategy, design and marketing including tips, advice, rants and more. ============ GET BRAND STRATEGY ADVICE If you would like Mash to discuss your brand strategy and give you actionable insights on how you can brand to the next level, book an hour with him at https://clarity.fm/mashbonigala ============ Follow Me Online Here: Instagram: http://instagram.com/bonigala Facebook: http://facebook.com/mashbonigala Website: https://www.spellbrand.com Twitter: http://twitter.com/bonigala Medium: http://medium.com/@bonigala Check out my podcasts: iTunes Podcasts: https://itunes.apple.com/gb/podcast/the-brand-builder-show/id936840388?mt=2 Watch my weekly live stream: https://www.youtube.com/c/Spellbrand/live ============ BONUSES: Download The FREE 70+ Page EBook (Worth $79) That Will Enable You To Manage A Successful Brand! - https://www.spellbrand.com/unltimate-guide-successful-branding-inbound-age Download THE eBook that will enable you to launch a successful clothing brand! - https://www.spellbrand.com/8-steps-to-launching-clothing-brand/
Views: 314 The Brand Builder Show
Online Marketing Manager - Luxury Fashion Brand - London Up to £35,000 This is your opportunity to manage all of the online marketing channels for a luxury fashion brand that are keen to expand their digital marketing team. If you're interested in this role then please send me a message through LinkedIn. http://www.linkedin.com/in/richardburridge
Views: 297 Richard Burridge
I'm sorry for the bad quality of the audio and visual
Views: 97 melvin chew
If luxury sales are doing best in emerging markets then why are brands such as Chanel investing so heavily in London? David Hayes visits the fashion house's new 12,600 sq ft Bond Street store to speak to president of fashion Bruno Pavlovsky. For more video content from the Financial Times, visit http://www.FT.com/video
Views: 299 Financial Times
With 82% of investors view brand strength and name recognition as decisive factors in investment decisions, we look at the top 25 branding agencies in London who play a leading role in the multi-billion-pound UK branding industry. Produced by AGENT Bear - http://bearlondon.com/ Curious - https://curiouslondon.com/ Rebellion - http://www.rebellionuk.com/ Spinach - http://spinachdesign.com/ The Luxury Brand Agency - http://www.theluxurybrandagency.com/ Underscore - http://www.underscore.co.uk/ - - - - - Read more: https://www.agent.media/lead/branding-agencies-london/ - - - - - AGENT - https://www.agent.media/ AGENT Twitter - https://twitter.com/agentdotmedia AGENT Facebook - https://www.facebook.com/www.AGENT.me... AGENT LinkedIn - https://www.linkedin.com/company/agent-? AGENT Pinterest - https://www.pinterest.com/Agent_Media/ AGENT Instagram - https://www.instagram.com/agent_media/ AGENT Tumber - https://www.tumblr.com/blog/agentmedia - - - - - MUSIC CREDIT: www.pond5.com
Views: 1972 Agent Media
http://bit.ly/1AvNzkN Dr Ruth Marciniak on Glasgow Caledonoian University's new Luxury Brand Marketing suite of programmes at the British School of Fashion.
Views: 488 watchgcu
Hear from MBA Luxury Brand Management student, Franziska, as she talks about her course and her time studying at GCU London.
Views: 237 GCU London
A little video for Glasgow Caledonian University's new MBA in Luxury Brand Marketing. Photography - David Grinly Graphics and edit - Joanna Susskind Music - Blacktzar Clothes and Accessories - Thanks to Iona Crawford, Keira, William Chambers, Cruise, Che Camille and Brazen Stylist - SallyJean Rankin and Mairi Paterson www.voxpopulus.co.uk
Views: 3772 VoxPlayer1
I made this video right after my back to school experience in Master's degree class this september in Paris. I am currently studying luxury brand Communication and marketing and I made this video to share wiht you guys my insight and my experience in this milieu. In addition to this, you'll see also that working in luxury requires to have extensive life experience but also some cross-cultural knowledge. That is why I would recommend anyone to be aware by reading, assisting to press conferences, travelling, visiting galeries, etc. Studying Luxury in Paris is for me a must. Being here at the heart of the french craftsmanship really enhances both your perceptions and experiences. It gives you a sort of legitimacy and added value anyone could trust. Another that I love with luxury, is that it really gives you the opportunity to meet and encounter very interesting characters. People that you meet in this milieu are very educated and passionate. They love sharing and discussing about their experiences. I hope this video will help you getting into depth of this industry that many people consider for being closed or exclusive. It has to be exclusive, since excellence is at stake. However, being exclusive is not a bad thing when it comes to sharing and cultivating what man can do at its best in the world.
Views: 93 Vincent-Eloi ROSSO
Patricia Harris, the course director and branding expert Dr Francesca Dall'Olmo Riley talk about studying the Marketing & Brand Management MA (now MSc) at Kingston Business School. Read more about the Marketing & Brand Management MSc at: http://www.kingston.ac.uk/postgraduate-course/marketing-and-brand-management-msc/
Views: 8530 Kingston University
Cartier - Airport Proposal. How to get Over 50 million Views on your next DIGITAL ONLINE MARKETING CAMPAIGN. Blue Orange Asia is an Award Winning Digital Video Marketing Agency in Bangkok, Thailand, servicing clients in Yangon, Myanmar, HCMC, Vietnam, Hong Kong, Singapore and London, United Kingdom. With over 20 years of experience gained from the best accredited branding, advertising agencies, many of the best brands in the world work with Blue Orange Asia because CEO’s recognize the value of partnering a credible creative agency that delivers Better Ideas and Better Results for their business. We also have over 40 client endorsements. Clients Blue Orange Asia currently works with include Hilton Hotels Asia, Audi Singapore, iGaming Bet888 in Gibraltar, Pay Per Head Sports Bookie Betting Software in Costa Rica, P&G Olay Thailand, Disney Asia, HSBC Bank Hong Kong, HTC Myanmar, Hyatt Maldives, IBM, Vietnam Tourism. Blue Orange Asia manages and services clients in the digital marketing sectors of New Product Innovation, New Tech, HI Tech, IT, Software, Mobile Devices, Apps, Computers Online Gaming, Online Betting, Sports Betting Software, Medical, Healthcare and Wellness, Sports and Fitness, E Commerce, Retail FMCG Products, Beauty, Skincare and Cosmetics, Hospitality, Hotels, Golf, Travel and Tourism, Consumer Retail Electronics, Recruitment, Fashion, Apparel and Accessories, Retail Banking, Financial Services, Crypto currency Insurance, Automotive, Alternative Energy, ECO Luxury Property Developments. Blue Orange Asia’s Digital Marketing services include Social Media Marketing, Viral Marketing, YouTube Marketing, Facebook Marketing, Instagram Marketing, Google PPC Adwords, Google Network Display Advertising, Bing & Yahoo PPC, Remarketing, SEO and SEM. HOW TO STAND OUT AND BEAT YOUR COMPETITION ? In today’s fast changing world your business needs innovative radical creative thinking in order to significantly grow and stay ahead. Original visually compelling content, UX, UI digital content, engaging films videos and strategic social media are the smart media communication channels to use in 2017. . THE WORLDS MOST CREATIVE BETTER IDEAS = BETTER ROI RESULTS FOR YOUR BUSINESS AND BRAND. FACT. . CREATIVITY, INNOVATION & STRATEGY is at the core of every brand’s ability to stand out, shine and rise above the competition. Creativity, Innovation and Strategy is the clear difference between winning and losing or success and failure. In Creativity, Innovation & Strategy, Blue Orange Asia EXCELS. HOW TO OPTIMIZE YOUR NEW BUSINESS AWARENESS AND SALES IN BANGKOK, HONG KONG, SINGAPORE, LONDON UK? CONTACT US NOW, WE'LL SHOW YOU HOW. . THE BEST BRANDS IN THE WORLD WORK WITH US BECAUSE WE DELIVER BETTER IDEAS THAT DELIVER BETTER RESULTS FOR CLIENTS IN THAILAND . . Blue Orange Asia Bangkok. 1 Silom Road, 9th floor. Zuellig House, Bangkok 10150. Tel: 66 (0) 2 231 8047 | Fax: 66 (0) 2 231 812 . Blue Orange UK in London England UK www.blueorangeuk.com Level 1, Devonshire House, 1 Mayfair Place, London W1J 8AJ, United Kingdom. Email [email protected] . Blue Orange Asia in Hong Kong The Hong Kong Club Building. Suite 901 Level 9, 3A Chater Road Central Hong Kong. Email [email protected] . Blue Orange Asia in Singapore The Metropolis Tower 2. 11 North Buona Vista Drive, Unit #08-09, Singapore. Email [email protected] . Blue Orange Asia in Ho Chi Minh City Vietnam Me Linh Point Tower 2, 6th & 7th Floor, 02 Ngo Duc Ke Street, District 1, HCMC.Email [email protected] . Blue Orange Asia in Yangon Myanmar Office hub. [email protected], No.129, 36th Street, Kyauktada Township, Yangon, Myanmar. Email [email protected] .
Views: 4505 BlueOrangeAsia Brand Marketing Co Ltd
Michaela Merk, Associate Professor of Luxury Marketing, Retail and Digital Management at University Paris Dauphine, says prestige brands hoping to successfully adapt to – and even thrive in – today’s digital world need to remember that it all comes down to people. “Growing digitalisation drives, and needs, growing humanisation,” said the author of Luxury Sales Management, Winning over the Strategies of your Brand Ambassadors. This means transforming sales teams, already in traditional bricks and mortar stores, into brand ambassadors. “The luxury customer wants to have an exceptional experience, with exceptional people, with an exceptional brand. It’s not [about] management through money, it’s management through emotions!” she explained.
Sienna Liang graduated with an MBA in International Luxury Brand Management in 2013. Hear more about her MBA journey and how his career developed after ESSEC Business School http://www.essec.fr |
Views: 1871 ESSEC Business School
The PG in Fashion Luxury with speculations in Fashion Marketing, Communication, Retail & Luxury is one of India's leading professional PG Courses delivered through a project driven & industry connected platform at the Mumbai & Pune campuses. With an opportunity to continue a Semester in London, Paris, Milan, Rome & New York, the course provides unparalleled industry exposure. Find out more about the course, the culture & the curricula through the video and on www.fadacademy.com
Views: 2949 FAD International Academy
Entrevista transmitida no Económico TV a Helena Ferreira Pinto, coordenadora do curso de Luxury Brand Management, uma parceria entre o ISEG/IDEFE e a London College of Fashion - University of the Arts London
Views: 709 ISEG Lisbon
The portfolio was created using a scrapbook purchased from Wilkinson's, all skills were presented on paper as evidence and printed. A great tip for creating the best portfolio out there is to have fun! Please enquire us below in the comments for more information. Thank you for watching, we hope it inspired you. Please subscribe and check out our BLOG: http://bloggerstaste.wixsite.com/bloggerstaste FOLLOW US ON INSTA BC WE FOLLOW BACK ❤️ @bloggerstaste ☺️ Thank you, have a awesome year ahead! Music: Electronic dance- As It Ever Was [unfortunately the artist is unknown] Contact us for any enquiries: [email protected]
Views: 18495 BloggersTaste
Hi guys! Welcome to my new Friday series! I'm planning on covering a huge variety of topics but today's video is a career-related one covering the basics of getting a job in marketing, what kind of salary you can expect and what a typical day might look like. I've broken down the content into sections and listed them all here for your convenience, in case you want to skip to a particular part: An overview: 0:32 Agency vs/ In House: 3:55 Job Titles and Salary: 4:51 What an average day could look like: 9:11 Marketing misconceptions: 11:14 Tips on getting a job in marketing: 13:51 Please note that this is all based on my experience, particularly in London. It will likely differ according to what location you live in and what the job market is like. ************************************** Link Love: Blog: http://www.chaseamie.com Instagram: https://instagram.com/chase_amie/ Twitter: https://twitter.com/chase_amie Pinterest: https://www.pinterest.com/chase_amie/ Facebook: https://www.facebook.com/chaseamieblog/ Snapchat: ChaseAmie Email: [email protected]m ************************************** Mailing Address: PO Box 71117 London SE18 9LR United Kingdom ************************************** Disclaimer: This video is not sponsored. Occasionally companies will gift me items however this will not affect my opinion if and when I do review said item. I will always mark reviewed items if it/they have been gifted. That said, the vast majority of items are bought with my own money. Some of the links used are affiliated. All paid-for content will be clearly stated. ************************************** Have a question? I have a page on FAQs right here :) http://www.chaseamie.com/faqs
Views: 185019 Chase Amie
http://www.essec.fr | What careers are open to graduates of ESSEC's MBA in International Luxury Brand Management? Learn about the career path of alumnus Kelly Lambrou (VP Global Communications, Burberry). Taken from the Q&A session following a master class with Denis Morisset, former CEO of Armani France and Executive in Residence at ESSEC, in January 2013.
Views: 2008 ESSEC Business School
Tamar Koifman, social media guru, outlines some best practices for luxury brands who are looking to take better advantage of social media. Here, she talks about location-based marketing like Foursquare, using Louis Vuitton as an example with its London campaign.
Views: 197 eTailEast2010
Find the REPLAY & THE ANALYSIS by Campus-Channel for this program here: http://www.campus-channel.com/en/neoma-business-school-international-master-in-luxury-management.html GUESTS: Emmanuelle RIGAUD-LACRESSE - Head of the program QUESTIONS: 00:18 The Pitch 01:47 J'aimerais savoir si ce cursus peut se faire en français ? Si non il y a-t-il un cursus en français dans l'école formant au management dans le luxe ? 02:21 In a previous live you mentioned that NEOMA and MIP had different expectations in terms of selection of students. Could you tell us more about these differences and how they can affect your choices? 03:59 Is it true that the IMLUX course, if finished in France, doesn't provide with a stay back option post-graduation? 04:42 Isn’t Reims a bit far removed from the big luxury houses in Paris that would benefit students? 06:27 Hello Mme Rigaud-Lacresse. What is your background and experience in luxury? 07:49 What are the likely positions I could get in big luxury brands with this degree? 09:17 What courses do you offer in digital market and analytics in this program? 10:56 Is a six-month internship sufficient experience to apply to this program? 13:03 The luxury and fashion industry are some of the biggest producers of waste in the world, and are sometimes also caught up in human rights abuse scandals. How does this program address ethics and sustainability for this industry? 14:24 Three Words Max Taboo 18:19 Nicholas. Can you tell me about the hands-on practical experience you have gained this program? 21:17 Hi Nicholas. What is Reims like for students? I think I would prefer Paris. 24:03 What are the advantages of doing this focused luxury program as opposed to an MBA? 26:49 Is the focus on wine and spirits marketing with the Tattinger partnership and taking place in Champagne? 28:50 Everything is all about instagram and marketing to the masses these days, which to me is the opposite of luxury. How do you teach striking the balance between maintaining heritage value and quality and meeting bottom lines? 31:11 Final Destination 32:40 Hi Nicholas. Can you tell me about your experience in Milan and the difference in ambience between the two degree sites? 34:37 What are you looking for in candidates? Are there any qualities valued more than others? 36:19 Nicholas, what would you say has been the most luxurious aspect of this program for you? 37:33 The Sweetest
Views: 1416 Campus-Channel
From Urban Satchel Louis Vuitton Bags, PG Tips, Cobra skins, Crocodile skins, to Luxurious Briefcases. We do love our 1702's. SPICE Toys takes a journey into the world of luxury items, exploring everything from celebrity gadgets, homes, porches to Rolex watches, luxury yachts and planes. Every Thursday 8.30pm Ng // 9.30pm CAT
Views: 203 SPICETVAFRICA
International Cosmetics & Perfumes CEO Emmanuel Saujet discusses the complex process of bringing a luxury perfume to market and the myriad elements that go into creating a single scent. Photo: International Cosmetics & Perfumes Subscribe to the WSJ channel here: http://bit.ly/14Q81Xy More from the Wall Street Journal: Visit WSJ.com: http://www.wsj.com Follow WSJ on Facebook: http://www.facebook.com/wsjvideo Follow WSJ on Google+: https://plus.google.com/+wsj/posts Follow WSJ on Twitter: https://twitter.com/WSJvideo Follow WSJ on Instagram: http://instagram.com/wsj Follow WSJ on Pinterest: http://www.pinterest.com/wsj/ Don’t miss a WSJ video, subscribe here: http://bit.ly/14Q81Xy More from the Wall Street Journal: Visit WSJ.com: http://www.wsj.com Visit the WSJ Video Center: https://wsj.com/video On Facebook: https://www.facebook.com/pg/wsj/videos/ On Twitter: https://twitter.com/WSJ On Snapchat: https://on.wsj.com/2ratjSM
Views: 26495 Wall Street Journal
Subscribe on YouTube: http://bit.ly/lbsyoutube Follow on Twitter: http://twitter.com/lbs Professor Nader Tavassoli of London Business School contrasts traditional approaches to branding - where brands are a visual identity and a promise to customers - to brands as a customer experience delivered by the entire organisation. The course offers a brand workout for your own brands, as well as guest videos from leading branding professionals. About the Brand Management: Aligning Business, Brand and Behaviour Course: The aim of the course is to change the conception of brands as being an organisation's visual identity (e.g., logo) and image (customers' brand associations) to an experience along "moments-that-matter" along the customer journey and, therefore, delivered by people across the entire organisation. Brands are thus not only an external promise to customers, but a means of executing business strategy via internal brand-led behaviour and culture change. You will learn and practice the following skills: - How to build brands from a broad organisational perspective - How to lead brand-led culture change with human resource practices at the core (i.e., brand as a lever and not just an outcome) - How to build brands in multi-brand companies, across cultures and geographies - How to measure brand health in new ways, that is, internally in addition to externally - How to value and capture returns to brands across the organisation - introducing the new concept of employee-based brand equity - and how this is different from the valuation of brands as intangible assets. Learn more: https://goo.gl/en1q2h About Nader Tavvasoli: Dr Nader Tavassoli is the founding director of the Walpole Luxury Management Programme at London Business School. He received his PhD from Columbia Business School in 1994 and was on the faculty of the MIT Sloan School of Management until 2002. While there, he was faculty director of the Entrepreneurship Programme and founding faculty director of the e-Business Programme. He has been non-executive chairman of The Brand Inside – inspiring brand-led change since 2006. In 2013, he co-founded Compaso; He is also an angel investor and advisor to Phigital and SoceanIQ. For the past 21 years, he has advised and taught executives from internet and high-tech start-ups to over 30 Global Fortune 500 companies. Learn more: https://goo.gl/CW91Cl The Brand Management: Aligning Business, Brand and Behaviour is provided in collaboration with the University of London International Academy. Learn more: http://goo.gl/Aeh7E8
Views: 1978 London Business School
Discover our brand new master program in luxury goods and services management offered in collaboration with SP Jain School of Global Management, India. The master will allow candidates to study partly in Mumbai, India and partly in Milan, Italy along with the opportunity of study tours in key luxury units around Europe. www.mip.polimi.it
Views: 3284 MIP Politecnico di Milano
Walpole is a not-for-profit organisation that furthers the interests of the British luxury industry by harnessing and sharing collective knowledge, experience and resources. Confirming its position as the voice of British luxury, Walpole leads an active programme of thought leadership, research, political engagement, initiatives and events to promote and inspire British luxury worldwide.
Views: 3977 TheLuxuryChannel
http://www.essec.fr | Salman Bukhari (class of 2013) explains why ESSEC's MBA in International Luxury Brand Management was the right choice to launch his career in the luxury industry. Taken from the Q&A session following a master class with Denis Morisset, former CEO of Armani France and Executive in Residence at ESSEC, in January 2013.
Views: 1173 ESSEC Business School
The Executive Master in Luxury Management (EMiLUX) is a post-experience, modular program taught over 13 months. EMiLUX aims at training managers and future leaders who want to know the code of this specific industry by providing them with a comprehensive framework of the luxury value-chain. Participants in the program boost their skills and self-confidence, grow fast and become more significant contributors to their companies, as well as stronger and more internationally-oriented business leaders. To find out more about SDA Bocconi: http://www.sdabocconi.it/en SUBSCRIBE to our channel: https://www.youtube.com/user/SDABOCCONI Facebook: https://www.facebook.com/sdabocconi/ Twitter: https://twitter.com/sdabocconi Linkedin: https://www.linkedin.com/company/sda-bocconi-school-of-management
Views: 2700 SDA Bocconi School of Management