[ADER x PUMA FW18 Global Campaign]
Finding inspiration in the ordinary is Ader Error’s way of redefining art and fashion as we know it today. Taking this a notch higher, global sports brand PUMA is teaming up with Ader Error to give its everyday classic silhouettes a FUTRO twist.
What purely began as a love for creating has now gained worldwide following, even at international fashion weeks. Founded in 2014, now Ader Error is a global culture brand that is working towards changing the landscape of modern art and fashion. Their motto – But Near Missed Things is all about reframing and remixing the mundane to create something unexpected and beautiful.
In the debut collection with PUMA, Ader Error, as a creative director, create ‘FANTASTIC MISTAKE’ season title for A/W 2018 collection and brings their unique sensibilities to a variety of PUMA silhouettes, from the new RS-0 to the archive RS-100 and classic suede. Characterized by collage detailing, bold text and logo play, this exceptional collection comes to life with a combination of modern and retro design elements. Think squared silhouettes with thick bold soles, oversized boxy shapes, and striking graphics on shoulder straps. It all comes together with an innovative and futuristic take on iconic PUMA styles.
Ever thought your running kicks can make a fashion statement? Inspired by archive RS styles, the RS-100 and RS-0 ADER ERROR are built on PUMA’s comfortable Running System cushioning technology. Inspired by stories of remixed culture, music videos and bright colored fashion, the RS-series symbolizes an innovative design that’s evolved from the past and distinctly future looking. Continuing this legacy, the new RS-0 ARDER ERROR comes with a suede and breathable mesh upper, leather trims, rubber outsole and blocky extended TPU heel piece with a reflective insert. While RS-100 ARDER ERROR boasts of a bold chunky sole, mixed material upper of leather, nubuck and mesh with form-fitting slip-on sock construction and rubberized heel support.
The all-time favorite classic and chunky court silhouettes are also recreated to feature a soft suede upper, waxed and nylon laces and iridescent branding. Giving this iconic pair another reason to be a streetstyle favorite, The SUEDE ADER ERROR and PLATFORM TRACE ADER ERROR are detailed with playful screen-printed text highlights and numbers, rear oversized patch in the shape of the letter 'A' for ADER and a unique double tongue with co-branded woven label.
Completing the collection is a wide range of apparel picks in retro fabric and color combinations. The unisex PUMA x ADER jacket is styled with a removeable hood and woven label on the sleeve strap. Pants with dynamic cutlines, color blocked crewsweat, tees and accessories complete the capsule collection.
Get your hands on the PUMA x ADER ERROR collection drops globally on PUMA.com and select stores now
Fashion brand based on simplicity which expresses contemporary and minimalism
'A mise-en-scene' #
'But near missed things'
Child marriages are common:
On a recent day, eight community elders sat in a [refugee] camp, some chewing khat, the narcotic leaf favored by most Yemeni men. Seven have married off their girls this year.
Even Salim, the elder who worked at the charity, is preparing to marry off his two daughters, ages 13 and 14. "I want to feel secure of their futures, if only for economic reasons," he said.
Mohammad Ali al-Ansi married off his two girls, ages 13 and 14, in April. "My heart is bleeding inside, but I was forced to do this," he said. "I have no job. Its difficult for me to feed my 10 children." He received $1,600 in dowry for each of his girls, he said. But after paying for their weddings and meeting other debts, the money has nearly run out. "If things get worse, theres no doubt Ill marry off my 12-year-old daughter," Ansi said.
More on Ansis 14-year-old daughter Fatma, married to 21-year-old Zaid:
Fatma spent her day cooking and washing clothes for her in-laws. When asked the name of her husbands family, Fatma didnt know it. She remembers her father telling her and her sister, Amal, that the family needed money. She remembers that Amal was in tears because her new husband was taking her to another region. The two sisters have not seen each other since their weddings.
"I am too young to be married," Fatma said. "I want to study. I want to learn how to write. I have sacrificed for my family," she continued, her voice dropping to a whisper.
Minutes later, her husband arrived at the tent, and Fatma went silent. He said Fatma was "at a good age to marry." When asked if she could attend school, he shook his head no. "Shes a little too old for school," he said.
Female sexual freedom among the Tuareg : Flora Drury has written up the sex habits of the Saharas Muslim Tuareg people based on the work by Henrietta Butler. Some excerpts:
Their men became known as the blue men of the Sahara because the dye from their distinctive indigo scarves rub off onto their faces giving them a mysterious air. The Tuareg evoke images of a long forgotten and romantic age.