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Why this Gucci knockoff is totally legal

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Knockoffs are everywhere in fashion. So is the controversy they inspire. Subscribe to our channel! http://goo.gl/0bsAjO Allbirds says Steve Madden copied their sneakers. Gucci says Forever 21 ripped off their green-red-green stripes. Adidas says Zara knocked off their Yeezys. In the Constitution, Congress has the power to stop copying by giving authors and inventors “the exclusive right to their respective writings and discoveries.” But there’s a catch. These protections must “promote the progress” of creative industries. Conventional wisdom holds that copying kills innovation and hurts industry progress. But within the fashion industry, experts like New York University law professor Christopher Sprigman say the ease of copying is actually good for creativity. Vox.com is a news website that helps you cut through the noise and understand what's really driving the events in the headlines. Check out http://www.vox.com. Watch our full video catalog: http://goo.gl/IZONyE Follow Vox on Facebook: http://goo.gl/U2g06o Or Twitter: http://goo.gl/XFrZ5H
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Text Comments (2034)
Kyle McCringleberry (9 days ago)
Ahh! The Shoe-baccas
Iva Minkova (16 days ago)
The point his making about the price of luxury is actually disproving his main argument - part of the reason why prices are climbing up is that the time and resources put in developing and perfecting a garment or accessory are barely covered when copies spring up almost immediately, and goods are discounted within a few weeks of hitting the sales floor. It is a constant rush that, if I may politely disagree, does not stimulate creativity, at least at a luxury level, because the execution of “out there” ideas to a high standard requires time
scrappy benji (17 days ago)
I think as long as the don’t put the name of the company anywhere it’s fine
scrappy benji (17 days ago)
If you can’t afford it you should not have it
The Travel Guy (19 days ago)
Love this video! Thanks so much.
WAR BOT (19 days ago)
I hate chinese govt. Not Chinese products Thanx for all cheap product
The Laughing Dove (21 days ago)
If protecting snobby designers made fashion move more slowly, we could possibly be saving a lot of resources. Initially, I would have been inclined to side with the general pre-existing state, just out of feeling like clothing is a craft and crafts often benefit from technical sharing. Until this made me realize that not only is that not what's happening, but how much this drives that hyper competitive, massively wasteful fashion cycle that drives me crazy. This might be a factor in the sheer amount of textile waste being produced.
U KNOW IT FIRST (1 month ago)
What’s the name of the chic I would tap
Patrick Diaz (1 month ago)
Or get a real job unlike fashion design
Bryan Goldman (1 month ago)
Can someone please help with the logic of designing a cloth send it to cheap labor country for production then send back to developed countries for exorbitant amounts but complain about knockoffs?
Marem Warkhungam (1 month ago)
Gucci is just an overpriced crap for the Rich,the Rich just love overpriced craps.Us poor will just stick to wearing a 50-60 dollar clothings.
Bob Miranda (1 month ago)
natalie portman?
curiouse (1 month ago)
have you investigate about the laborers salary of both big fashion companies and small companies who produce those knockoffs? how big is the difference of their laborers salary? i heard that those big fashion companies hired African immigrants in Italy and the payment and work condition is not good (considering the high price of their products we expect they should pay higher).
maelhagel (1 month ago)
Fashion is a scam
josefrancisco chavez (1 month ago)
Hate Fufu clothes
James Gonzales (1 month ago)
stupid
ルビー (1 month ago)
but then peppa pig gucci shirts are illegal in china
EddyGraphic (1 month ago)
Real or Fake they're all made in the China the only difference is that rich people buy them from the Gucci Store while poor from the street.
Random Kid (1 month ago)
Is it me or her face resembles Natalie Portman
NO U (1 month ago)
I am an industrial designer, not a fashion designer, but I can say that those who care about copyright are more companies than the designer, as a designer I would be very happy if everyone will use my designs, Knockoff or not
Alana Foster (1 month ago)
Well knock off paintings are a thing. I have a stary night painting in my house, god knows it's not THE stary night doesn't make it wrong for the people who made it to make it.
J Mid (1 month ago)
Gucci stole them too.. those shoes are worn for centuries..
funbucket09 (1 month ago)
Artists can wear condoms too. No one is forcing you to have unprotected sex.
무눅 (1 month ago)
Kinda reasonable standard! Thank you for the information!
LoOoL (1 month ago)
it is actually a good thing the wear design is not protected... can you imagine if cardigan sweater was copy righted by gucci or lv LOL good luck on your prices.
David Yakamoz (1 month ago)
Article 13
v nani (1 month ago)
You lost me when you said that there is a co-relation between a country’s GDP and the strength of intellectual property protection laws in it. There is absolutely no co-relation between the two. At best, it depends on case to case scenario, where other factors such as labor costs, employment etc are at play.
Hitler’s Cat (2 months ago)
Gucci sucks. All expensive clothes. I just have a whole set of vapes and juuls in my garage 😂
T I F F A N Y (2 months ago)
Okay while copying designs is kind of scummy, it’s not the end of the world Let’s be honest... 99% of people who buy knock offs had no intention for buying the original. While yes, it sucks that people are making money from your design, you are neither making or losing money from it.
Tristan Möller (2 months ago)
That was a pretty resume thank you
ZephyrinSkies (2 months ago)
Gonna be hard to fairly attribute designs, also fashion designers plagiarize all the damn time, even artwork they use as prints/pins/etc. With the exception of rly high concept stuff you only see on runways, how often do designers "create something from nothing"? It's modified over existing styles of clothes that have their own history, how you gonna fairly share credit? I understand the frustration of someone deliberately and methodically just stealing your designs, but what they are asking for can so easily be abused, especially by rich and powerful companies who would happily exploit it. Counterfits with stolen logos though are a different thing because those are outright lying to the customer. Ridiculous purchase or not customers have the right to know what they're buying and companies have the right to protect their logo.
Corgi (2 months ago)
If your good at sewing You could make your own Gucci! oh my god *GRANDMA GET OUT YOUR SEWING MACHINE*
Life Theorist (2 months ago)
This is why I wear the clothes I make because I take inspiration from other clothes, plus, no one has the same shirt :)
charles dawson (2 months ago)
(2:51) O_O Did he just say the "American Dream?" People talk about this and it's just to freaky to be talked about.
Jared Fontaine (2 months ago)
It makes sense. Gucci or Gap would patent a green T-shirt and you would get a copyright valuation...
Yan Yu (2 months ago)
if whether or not a product gets copyright depends on the utility, can certain food, dishes obtain copyright?
isays (2 months ago)
I think thats a pretty good argument for software, too... not the product, but the public APIs and such.
I kick life's ass (2 months ago)
Cause obama couldn't afford it
KaibaCorp HQ (2 months ago)
Now we just need to destroy the patent system for other industries, it would be great. I'm all about protecting brands (so you know the source of the goods), but I'm against handing over a monopoly on an idea.
NO U (1 month ago)
I am a designer and I agree 100 percent with you, the designs are made thinking of the user not on the profits of companies, patents without a hindrance, everyone should be designing, but companies do not allow you to access their designs or improve them without you paying them
A waste of a video I think personally most people already probably know that you can’t copyright something without a logo
Married Man (2 months ago)
Americans support and buy knock off and yet they are worried that China are producing knock off products, what a logic!!!
grace calis (2 months ago)
Because its ripping off a brand that revolves around ripping people off.
J Bear (2 months ago)
usually I can't even afford knockoffs.. also I only really care in terms of people stealing the designs of artists to put on their clothing. it is very common and even huge companies have ripped designs from small artist's tumblrs and instagrams.
Lisa Mlambo (2 months ago)
If your brand is big enough to be copyrighted, congratulations
jupiter (2 months ago)
why does the girl look like natalie portman
Legal if they say Thank you.
Pam Kay (3 months ago)
This video did not age well
Ean Dogonski (3 months ago)
Really a cardi b song🤢
Ean Dogonski (3 months ago)
It's all garbage
Bound4Earth (3 months ago)
You don't own the rights to that shoe, Gucci should copyright strike your channel for this video. Sounds dumb right? Maybe you should reconsider your recent ignorant actions.
Damn Daniel (3 months ago)
It has nothing to do with the subject but i think that this girl is very pretty
Deebo (3 months ago)
The real question is: Is a Nat Portman knockoff legal?
moli1623 (3 months ago)
Fudge no! Fashion copy right? I'm not "#_$& paying 10,000$ for a " kind" of shoes BC it's copy write now
Chris Kim (3 months ago)
One sensible man said 'Trend is overrated'. Tbh just buy books by photographer & blogger the sartorialist, and get inspiration from it and play fashion with your own taste. If it's not about extreme futurist stuff or disco style like the 80s, this book has some serious top notch styles. Also, the chunky hiking shoe lookalikes that are hyped thesedays are basically what fine art school students have been wearing for decades already.
Corrie Jo (3 months ago)
I have those but they’re faux suede. $12 and I’ve been wearing them off and on for a couple months. Not the best but not the worst
Barnacle Boi (3 months ago)
Jordans are out. Shaqs are in
fionaishiar (3 months ago)
Ph HyeacHy
I’m being serious here that I’d rather crocs than Gucci shoes
B.M.F F (4 months ago)
Issa a win fo Soulja boy
Joseph Arch (4 months ago)
Do the original Artis think that they will sell more if they cant afford the real deal dont mean they would buy it if they did not have know offs around
JasmineSkyy (4 months ago)
Luxury houses should sell knockoffs. Produce a fast fashion brand and sell the knockoffs before the competition. Or just buy up Zara, F21 and UO.
Raigou (4 months ago)
most luxury products are knockoffs themselves.
Kier Ann (4 months ago)
That's the reason why China is getting rich and getting aggressive in many ways.
kartik (4 months ago)
Why am i watching this... Even i am not from america
Sydonia (4 months ago)
Post a link you Coward
Bacon Williams (4 months ago)
Off-topic: She is so damn beautiful.
Alexandre Lopez Marquez (4 months ago)
The issue with knockoff is not for the big brands like GUCCI, it is for small design brands that are copyed by mainstream like ZARA.
Javi Garcia (4 months ago)
Wow very informative
Iftekhar Ahmed (4 months ago)
honestly these brands aren’t even worth it , it’s tailored for the wealthy , we need clean hearts and food
Im Kory (4 months ago)
At first i thought the thumbnail is about a cat in a shoe 😂
Jan J (4 months ago)
Wow
afrg (4 months ago)
I think you should eat more.
M Yasin T (4 months ago)
Being original is not about being unique; the true original is the inimitable.
Nazmus Sadat (4 months ago)
Now I'm confused. Should I really become a fashion designer? Does the world even need me?
howsway (4 months ago)
Danny from PAQ
sofia pitiminí (4 months ago)
It's unoriginal but that's the point of trends
chubiisio (4 months ago)
I have bought the same, EXACTLY THE SAME DESIGN for years at this little shoe store for gentlemen in my little Chilean town. This design not new by any mean.
Char10tti3 (4 months ago)
I agree with some of these points. Fashion wouldn’t exist without knockoffs and people changing and creating different things. Fashion doesn’t just happen, people take what they want and people can copy style become popular too.
L U M A T I C (4 months ago)
Many people are looking at this from the perspective of the "poor". Did no one realize that independent designers, those who are not famous _at all_ often see their designs stolen by those who are more famous, and can't do anything against it? I think fashion should too have certain copyright proprieties, designers create something but can't protect such thing. The whole It wouldn't be fair for those who can't afford high brands statement has no logic. I can't afford a Picasso painting, yet I wouldn't buy knock offs?
Tima Aldoseri (4 months ago)
Another word if knockoff (Zara)
It's like the great value brand at Walmart ....
Candido Maisonave (5 months ago)
so interesting!
Máté Gautier (5 months ago)
Modern day fashion looks garbage, change my mind.
Jacob Chrabaszcz (18 days ago)
Not modern fashion, high fashion. High fashion is all the garbage in the shows, modern fashion is just our everyday clothes
Hannah (1 month ago)
Máté Gautier nah you’re 100% right
Tomayonaise (5 months ago)
Who cares? Fast fashion doesn’t deserve protection.
Iconic Haydn (5 months ago)
who else thinks knockoff gucci is actually good.
Gabrielle (5 months ago)
If you pay this much for shoes ($1000+), you are a complete moron.
lavender Flower (5 months ago)
In a nutshel they want YOU to buy the ORGINAL for 1, 000 USD Then buy the FAKE for 100 USD
Ummu Khalisah (5 months ago)
Am I the only one who thinks the shoe is.....ugly......?
Peiman Moghimi (5 months ago)
we already have way too much restriction around copyright, and i dont think gucci is really in need of more money
Patrick Merkel (5 months ago)
Why is the real one legal? They charge ridiculous amounts of money for things that arguably don't even look good.
scrappy benji (17 days ago)
Patrick Merkel that’s not a valid comment that opinion
Zach Klieman (5 months ago)
Fashion is not art if it is only about excessive amounts of money like Gucci and other brands are.
Jack Noone's Tunes (5 months ago)
The thing is, I cant afford Gucci loafers but I like the style. In the absence of knockoffs, I wouldnt buy the real deal I would just go without. Knockoffs dont create competition.
The Daydream Engine (5 months ago)
Copying is in our DNA ... literally! It's how we learn and develop new ideas, music, language, technology, ect. There is nothing new under sun, only remixes. If anything, we need to dial back copyright and trademarks laws drastically. Patents are the only form of IP that are not grossly unfair to innovation because of their 20 year limit.
Nicky Nada (5 months ago)
Copying is in our DNA ... literally! It's how we learn and develop new ideas, music, language, technology, ect. There is nothing new under sun, only remixes. If anything, we need to dial back copyright and trademarks laws drastically. Patents are the only form of IP that are not grossly unfair to innovation because of their 20 year limit.
MsSunhappy (5 months ago)
lol gucci is luxury? real rich people buy from designers that no one even know their name that only produce 10 articles per year.
LGTH (5 months ago)
shes hot
OldTimeGamerChannel (6 months ago)
So if there were copyright on shapes, shouldn't then be just only one manufacturer in the world who make regular T-shirts?
Asher Elric (6 months ago)
it's not knock offs; it's competition. the designers can't take the idea that there's always gonna be competition. and also, a shoe with three straps isn't special. it's silly. who needs three straps to keep their shoes on???
Ayeye Brazorf (6 months ago)
"Fashion" it's amongst the biggest lows of humanity.
SiLdenafil Hicks (6 months ago)
I have no sympathy for people selling overpriced clothes and for whom it’s ok to copy each other to drive trends and sell clothes that no one even knew they wanted. Everyone was selling sock trainers out of nowhere recently (well Rick Owens was doing it years ago but I digress...). This is not a coincidence. Notice how they NEVER come for each other, only the people who make it accessible to the masses and don’t have the same clout? Elitism at its finest.

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